Review of Marketing Research : Volume 2 book cover
1st Edition

Review of Marketing Research
Volume 2

Edited By

Naresh K Malhotra

ISBN 9780765613059
Published November 1, 2005 by Routledge
256 Pages

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Book Description

This book provides current, comprehensive, state-of-the-art articles in review of marketing research. It describes a detailed framework for consumer action in terms of automaticity, purposiveness, and self-regulation. The book presents a review of affective forecasting and misforecasting.

Table of Contents

1. Consumer Action: Automaticity, Purposiveness, and Self-Regulation 2. Looking through the Crystal Ball: Affective Forecasting and Misforecasting in Consumer Behavior 3. Consumer use of the Internet in Search for Automobiles: Literature Review, a Conceptual Framework, and an Empirical Investigation 4. Categorization: A Review and an Empirical Investigation of the Evaluation Formation Process 5. Individual-Level Determinants of Consumers' Adoption and Usage of Technological Innovations: A Propositional Inventory 6. The Metrics Imperative: Making Marketing Matter 7. Multilevel, Hierarchical Linear Models and Marketing: This is Not Your Adviser's OLS Model

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