Review of Marketing Research: Volume 2, 1st Edition (Hardback) book cover

Review of Marketing Research

Volume 2, 1st Edition

Routledge

256 pages

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Hardback: 9780765613059
pub: 2005-11-01
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pub: 2017-09-25
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Description

This book provides current, comprehensive, state-of-the-art articles in review of marketing research. It describes a detailed framework for consumer action in terms of automaticity, purposiveness, and self-regulation. The book presents a review of affective forecasting and misforecasting.

Table of Contents

1. Consumer Action: Automaticity, Purposiveness, and Self-Regulation 2. Looking through the Crystal Ball: Affective Forecasting and Misforecasting in Consumer Behavior 3. Consumer use of the Internet in Search for Automobiles: Literature Review, a Conceptual Framework, and an Empirical Investigation 4. Categorization: A Review and an Empirical Investigation of the Evaluation Formation Process 5. Individual-Level Determinants of Consumers' Adoption and Usage of Technological Innovations: A Propositional Inventory 6. The Metrics Imperative: Making Marketing Matter 7. Multilevel, Hierarchical Linear Models and Marketing: This is Not Your Adviser's OLS Model

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS058000
BUSINESS & ECONOMICS / Sales & Selling