Review of Marketing Research: Volume 3, 1st Edition (Hardback) book cover

Review of Marketing Research

Volume 3, 1st Edition

Routledge

226 pages

Purchasing Options:$ = USD
Hardback: 9780765613066
pub: 2007-02-01
$165.00
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eBook (VitalSource) : 9781315088723
pub: 2017-09-25
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Description

This book provides current, comprehensive, state-of-the-art articles in review of marketing research. It focuses on customer relationship management, customer asset management, and customer portfolio management. The book describes how companies can effectively cultivate customer relationships.

Table of Contents

1. Managing Customer Relationships 2. A Critical Review of Marketing Research on Diffusion of New Products 3. On the Distinction between Cultural and Cross-Cultural Psychological Approaches and its Significance for Consumer Psychology 4. Consumer Responses to Price and its Contextual Information Cues: A Synthesis of Past Research, a Conceptual Framework, and Avenues for Further Research 5. Store Brands: From Back to the Future 6. Language, Thought, and Consumer Research 7. You ought to be in Pictures: Envisioning Marketing Research

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
POL024000
POLITICAL SCIENCE / Public Policy / Economic Policy