Risk as we now know it is a wholly new phenomenon, the by-product of our ever more complex and powerful technologies. In business, policy making, and in everyday life, it demands a new way of looking at technological and environmental uncertainty. In this definitive volume, four of the world's leading risk researchers present a fundamental critique of the prevailing approaches to understanding and managing risk - the 'rational actor paradigm'. They show how risk studies must incorporate the competing interests, values, and rationalities of those involved and find a balance of trust and acceptable risk. Their work points to a comprehensive and significant new theory of risk and uncertainty and of the decision making process they require. The implications for social, political, and environmental theory and practice are enormous. Winner of the 2000-2002 Outstanding Publication Award of the Section on Environment and Technology of the American Sociological Association
'An invaluable collection of articles for those who are seeking an in-depth analysis of risk perception.' Food, Nutrition and Agriculture 'For the serious student of the subject.' Long Range Planning
Foreword * Preface * General Introduction * The Rational Actor World * RAP: The Monarch and his Shaky Kingdom * Risky Decisions of a Single Agent * Risky Decisions of Interacting Agents * Looking for Other World * Challenged and Alternatives to RAP in the Study if Risk * Modernity and Beyond * From Monological to Dialogical Rationality * References * Index
The Earthscan Risk in Society series publishes high quality research, teaching, practical and policy- related books on topics that address risk analysis, risk assessment, risk perception, risk management, uncertainty and decision-making in society. Professor Ragnar Lofstedt is the series editor and the series has published highly influential authors in the field of risk, including Ortwin Renn, Baruch Fischhoff and Paul Slovic.