Management and business studies are firmly established as a popular, important and significant area of study in the academic world. Bringing together theories and thought from a wide range of disciplines, this series features cutting -edge research addressing all the major issues in business and management today, helping to define and advance the field.
Transforming Relationship Marketing: Strategies and Business Models in the Digital Age
Sustainability Assessments: Insights from Multinational Enterprises Operating in the Philippines
Collaborative Research in the United States: Policies and Institutions for Cooperation among Firms
Park Thaichon, Vanessa Ratten
October 30, 2020
Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing. It looks at three main areas of relationship marketing as understanding...
October 21, 2020
Tourism is often a key driver of economic growth in many countries. The recent upward trends of tourism and hospitality education in higher academic institutions in Bangladesh suggests a growing tourism sector. Very little has been written on Bangladesh’s tourism industry. This is the first edited...
Hermann Lion, Jerome D. Donovan, Cheree Topple, Rowan Bedggood, Eryadi K. Masli
August 12, 2020
This book looks at how multinational enterprises address sustainability within their business activities. Contextualized within a rapidly developing country in Asia, the book explores how management practices, tools and techniques are implemented by foreign multinational enterprises (MNEs)...
Ahmad M. Salih
August 11, 2020
For many decades, management in its research and practice has been in need of an alternative approach and paradigm to understanding human behaviours. Many studies and books have attempted to provide solutions to the individual, which ended up being a cultural dilemma with little success. This book...
Gareth Addidle, Joyce Liddle
July 08, 2020
This book locates the issue of ‘vulnerability’ into an international context, within public sector reform processes, and goes beyond conceptualization of existing concepts of policing and vulnerability to include multi and intra-agency working. It uncovers many competing and...
Daniel Hoffman, Allan Bowditch
July 07, 2020
The pharmaceutical industry, long thought of as a recession-proof investment, now faces a day of reckoning. The reasons for this impending downfall are not hard to discern. The prices the industry charges for its prescription drugs have escalated at four to five times the cost-of-living increases...
Mary Haropoulou, Clive Smallman
June 15, 2020
What goes on in a small firm that lives or dies by its capacity to innovate? How are decisions made on new product development, and how does that feed into the ecological, social and financial sustainability of the firm? This book answers the questions through an in-depth look at a small business...
Siok Kuan Tambyah, Soo Jiuan Tan
June 15, 2020
As Singapore continues to grow as a nation, the happiness and wellbeing of Singaporeans and what matters to them also change. This book conceptualizes and measures the cognitive and affective aspects of subjective wellbeing from multiple perspectives and relates these to important factors such as...
Kantha Dayaram, Linda Lambey, John Burgess, Tri Wulida Afrianty
May 06, 2020
This edited volume examines how forces of globalization, demographic and technological change are manifested and accommodated in an emerging economy such as Indonesia, which has a large workforce pool. Using the human resource development framework, the book explains the opportunities and...
Jie Shen, Jenny Dumont, Xin Deng
December 02, 2019
Corporate social responsibility (CSR), and particularly environmental management, has now become a global social norm. As the largest developing economy in the world, China is currently a major environmental polluter. This book examines how Chinese enterprises, including both indigenous firms and...
Albert N. Link
November 21, 2019
In order to understand collaborative research activity in the United States, it is important to understand the contextual environment in which firms pursue a collaborative research strategy. The U.S. environment for formal collaborative research was established through a number of policy...
Min Min, Ying Zhu
September 27, 2019
This book looks at the development of vocational education and training in China and how it is crucial to human resource development and improving competitiveness. It briefly outlines the contextual issues related to vocational education and training in China, the importance of vocational...