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Routledge Advances in Management and Business Studies


About the Series

Management and business studies are firmly established as a popular, important and significant area of study in the academic world. Bringing together theories and thought from a wide range of disciplines, this series features cutting -edge research addressing all the major issues in business and management today, helping to define and advance the field.

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Transforming Relationship Marketing: Strategies and Business Models in the Digital Age

Transforming Relationship Marketing: Strategies and Business Models in the Digital Age

1st Edition

Forthcoming

Park Thaichon, Vanessa Ratten
October 30, 2020

Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing. It looks at three main areas of relationship marketing as understanding...

Tourism Marketing in Bangladesh: An Introduction

Tourism Marketing in Bangladesh: An Introduction

1st Edition

Forthcoming

Azizul Hassan
October 21, 2020

Tourism is often a key driver of economic growth in many countries. The recent upward trends of tourism and hospitality education in higher academic institutions in Bangladesh suggests a growing tourism sector. Very little has been written on Bangladesh’s tourism industry. This is the first edited...

Sustainability Assessments: Insights from Multinational Enterprises Operating in the Philippines

Sustainability Assessments: Insights from Multinational Enterprises Operating in the Philippines

1st Edition

Forthcoming

Hermann Lion, Jerome D. Donovan, Cheree Topple, Rowan Bedggood, Eryadi K. Masli
August 12, 2020

This book looks at how multinational enterprises address sustainability within their business activities. Contextualized within a rapidly developing country in Asia, the book explores how management practices, tools and techniques are implemented by foreign multinational enterprises (MNEs)...

Cross-Cultural Leadership: Being Effective in an Era of Globalization, Digital Transformation and Disruptive Innovation

Cross-Cultural Leadership: Being Effective in an Era of Globalization, Digital Transformation and Disruptive Innovation

1st Edition

Forthcoming

Ahmad M. Salih
August 11, 2020

For many decades, management in its research and practice has been in need of an alternative approach and paradigm to understanding human behaviours. Many studies and books have attempted to provide solutions to the individual, which ended up being a cultural dilemma with little success. This book...

Public Management and Vulnerability: Contextualising Change

Public Management and Vulnerability: Contextualising Change

1st Edition

Forthcoming

Gareth Addidle, Joyce Liddle
July 08, 2020

This book locates the issue of ‘vulnerability’ into an international context, within public sector reform processes, and goes beyond conceptualization of existing concepts of policing and vulnerability to include multi and intra-agency working. It uncovers many competing and...

The Global Pharmaceutical Industry: The Demise and the Path to Recovery

The Global Pharmaceutical Industry: The Demise and the Path to Recovery

1st Edition

Forthcoming

Daniel Hoffman, Allan Bowditch
July 07, 2020

The pharmaceutical industry, long thought of as a recession-proof investment, now faces a day of reckoning. The reasons for this impending downfall are not hard to discern. The prices the industry charges for its prescription drugs have escalated at four to five times the cost-of-living increases...

Decision-making for New Product Development in Small Businesses

Decision-making for New Product Development in Small Businesses

1st Edition

Forthcoming

Mary Haropoulou, Clive Smallman
June 15, 2020

What goes on in a small firm that lives or dies by its capacity to innovate? How are decisions made on new product development, and how does that feed into the ecological, social and financial sustainability of the firm? This book answers the questions through an in-depth look at a small business...

Happiness, Wellbeing and Society: What Matters for Singaporeans

Happiness, Wellbeing and Society: What Matters for Singaporeans

1st Edition

Forthcoming

Siok Kuan Tambyah, Soo Jiuan Tan
June 15, 2020

As Singapore continues to grow as a nation, the happiness and wellbeing of Singaporeans and what matters to them also change. This book conceptualizes and measures the cognitive and affective aspects of subjective wellbeing from multiple perspectives and relates these to important factors such as...

Developing the Workforce in an Emerging Economy: The Case of Indonesia

Developing the Workforce in an Emerging Economy: The Case of Indonesia

1st Edition

Kantha Dayaram, Linda Lambey, John Burgess, Tri Wulida Afrianty
May 06, 2020

This edited volume examines how forces of globalization, demographic and technological change are manifested and accommodated in an emerging economy such as Indonesia, which has a large workforce pool. Using the human resource development framework, the book explains the opportunities and...

Green Human Resource Management in Chinese Enterprises

Green Human Resource Management in Chinese Enterprises

1st Edition

Jie Shen, Jenny Dumont, Xin Deng
December 02, 2019

Corporate social responsibility (CSR), and particularly environmental management, has now become a global social norm. As the largest developing economy in the world, China is currently a major environmental polluter. This book examines how Chinese enterprises, including both indigenous firms and...

Collaborative Research in the United States: Policies and Institutions for Cooperation among Firms

Collaborative Research in the United States: Policies and Institutions for Cooperation among Firms

1st Edition

Albert N. Link
November 21, 2019

In order to understand collaborative research activity in the United States, it is important to understand the contextual environment in which firms pursue a collaborative research strategy. The U.S. environment for formal collaborative research was established through a number of policy...

Improving Competitiveness through Human Resource Development in China: The Role of Vocational Education

Improving Competitiveness through Human Resource Development in China: The Role of Vocational Education

1st Edition

Min Min, Ying Zhu
September 27, 2019

This book looks at the development of vocational education and training in China and how it is crucial to human resource development and improving competitiveness. It briefly outlines the contextual issues related to vocational education and training in China, the importance of vocational...

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