The fields of business and management have grown exponentially as areas of research and education. This growth presents challenges for readers trying to keep up with the latest important insights. Routledge Focus on Business and Management presents small books on big topics and how they intersect with the world of business research.
Individually, each title in the series provides coverage of a key academic topic, whilst collectively, the series forms a comprehensive collection across the business disciplines.
Trade Governance of the Belt and Road Initiative: Economic Logic, Value Choices, and Institutional Arrangement
Entrepreneurial Urban Regeneration: Business Improvement Districts as a Form of Organizational Innovation
The Customer Experience Model
Implicative Marketing: For a Sustainable Economy
Women, Work and Migration: Nursing in Australia
December 18, 2020
This book looks at the rationale behind the Belt and Road Initiative by China, and attempts to explain the motivation from economical and historical perspectives. The book also compares trade governance of China with those of the United Kingdom and United States, and analyzes the value construction...
Rezart Prifti, Fatma Jaupi
November 16, 2020
In today's world, towns and cities dynamically develop over time and that's why urban regeneration is a widely experienced phenomenon. How can Business Improvement Districts (BIDs) create necessary conditions for the development of these phenomena? What is the role that BIDs have in entrepreneurial...
Dominique A. David
October 20, 2020
Although various factors contribute to failed change, one of the key reasons for change failure is the inability of leaders to gain the trust of employees, to understand the interaction between their subordinates, and to convince them to support change and to commit the energy and effort necessary...
October 02, 2020
For any company, defining the most efficient marketing concept to create a competitive customer experience (CX) is vital for sustained development. The focus of this research is the creation of a comprehensible practical approach to the development of client experience: the Сustomer Experience...
Federica Ceci, Francesca Masciarelli
September 29, 2020
Cultural proximity consists in shared language, codes and norms of communication and exchange between actors. Cultural proximity is generally considered important for organizations enhancing communication and facilitation interaction between actors. In such situation, diversity is often seen as a...
Milenka Linneth Argote Cusi, León Darío Parra Bernal
September 21, 2020
This innovative book proposes new methodologies for the measurement of entrepreneurship by applying techniques of demography, engineering, mathematics and statistics. Using the data from the Global Entrepreneurship Monitor (GEM), statistical demographic techniques are used for the evaluation of...
March 24, 2020
This book is a manifesto for responsible marketing. Taking a critical look at marketing practices of the last 50 years, it explains why they have led to an ethical stalemate and sometimes even a business impasse. Exposed to such practices, consumers have grown tired of meaningless offers coupled...
Harleen Kaur, Chandan Deep Singh
February 01, 2020
Buying decision making is a complicated process, in which a consumer’s decision is under the influence of others. The buyer’s decision making is directed in such a way that they must act as a consumer in society. Media and family are key socializing agents for adolescents. Moreover, changes in the...
Lisa Anderson-Meli, Swapna Koshy
January 13, 2020
This book explores the definition, nature and context of public relations crises; it also examines and defines the main elements of public relations crises and positions it in the context of the current communication sphere. Public Relations Crisis Communication: A New Model investigates existing...
Diane van den Broek, Dimitria Groutsis
December 11, 2019
This book looks at the migration and work experiences of six women who have migrated to Australia from China; Zimbabwe; South Korea; the United Kingdom; India and the Philippines. It sets their journeys out into three distinct periods of migration, including the first period of their lives when...
December 02, 2019
When it comes to digital innovation, much research has been done with regard to the optimization of teams, but little attention has been given to leadership structures. This book presents a comprehensive research background on innovation leadership and its evolution over the years, examining how it...
September 24, 2019
Developed for busy HR practitioners and trainers, this book provides a concise guide to the theory and practice of employee training in contemporary organisations. Reflecting the importance of employee development to learning-based organisations in the knowledge economy, it clearly links employee...