As the role of sport in society becomes ever more prominent and as sports organisations become increasingly influential members of the global community, so it has become more important than ever for sport to consider its wider social responsibilities.
The Routledge Handbook of Sport and Corporate Social Responsibility is the first book to offer a comprehensive survey of theories and concepts of CSR as applied to sport, and the social, ethical and environmental aspects of sport business and management. It offers an overview of perspectives and approaches to CSR in sport, examines the unique features of the sport industry in relation to CSR, explores the tools, models, common pitfalls and examples of best practice on which managers can draw, and discusses how CSR and corporate citizenship can be integrated into the sport management curriculum.
The book covers every key issue and functional area, including implementation, strategic benefits, communication and corporate image, stakeholder engagement, and the measurement and evaluation of CSR policies and practices, and includes detailed international case studies, from the NBA and the Olympic Games to Japanese soccer. The Routledge Handbook of Sport and Corporate Social Responsibility is important reading for any student, researcher, manager or policy maker with an interest in sport business, management, ethics or development.
Table of Contents
Introduction Corporate Social Responsibility within the Sport Industry: An Overview of an Emerging Academic Field - Juan L Paramio-Salcines, Kathy Babiak, and Geoff Walters Part I. Theoretical Perspectives On Corporate Social Responsibility in Sport 1. Perspectives On Social Responsibility In Sport - Kathy Babiak and Richard Wolfe 2. Corporate Social Responsibility In Sport: Who Benefits? - Ivan Waddington, Packianathan Chelladurai, and Berit Skirstad 3.CSR Through Sport From A Critical Perspective: Failing To Address Gross Corporate Misconduct? - Roger Levermore 4. Teaching ‘CSR In Sport’ In Sports Management Programs Worldwide - Cheryl Mallen, Cheri L. Bradish and Eli Wolff Part II Implementing Corporate Social Responsibility in Sport 5. Social Responsibility and Livestrong - Kevin R. Filo, Daniel C. Funk, and Danny O´Brien 6. Getting The Tactics Right: Implementing CSR in English Football Christos Anagnostopoulos 7. CSR and Environmental Responsibility: The Case Of NCAA Athletic Departments - Sylvia Trendafilova, Michael Pfahl, and Jonathan Casper 8. Environmental Corporate Social Responsibility Practices Within The Asian Sport Event Industry: A Case Study of the Beijing Olympics - James J. Zhang, Liyan Jin, Hai Li, and Minhong Kim 9. Incorporating Accessibility and Disability in The Manchester United Culture and Organization as Part of Their CSR Policies - Phil Downs and Juan L Paramio-Salcines 10. Connecting With People: Best Practices in Northern Ireland - Richard Smith, Mark Langhammer, and David Carson 11. Inter Movistar Indoor FS: Much More Than Indoor Football - Carlos Campos 12. Sport and Corporate Social Responsibility in Japan - Munehiko Harada Part III Stakeholder Engagement in Corporate Social Responsibility in Sport 13. Delivery Of Large-Scale CSR Efforts Through Corporate Community Involvement: Lessons Major League Baseball’s Reviving Baseball in Inner Cities Program - Lisa Kihl and Scott Tainsky 14. Engaging Communities Through Sport: Sustainability As A Means Of Enacting Corporate Social Responsibility - Laura Misener, Dan Mason, and Stacy-Lynn Sant 15. Olympics, Social Responsibility and Stakeholders - Milena Parent and Jean-Loup Chappelet 16. A Foundation For Winning: Athletes, Charity and Social Responsibility - Kathy Babiak, Kate Heinze, Seung Pil Lee, and Matthew Juravich 17. Stakeholder Engagement in European Football - Geoff Walters and Richard Tacon Part IV Communicating Corporate Social Responsibility in Sport 18. The Premier League: A Commitment To Social Responsibility - Simon Morgan 19. ‘Street Violence Ruins Lives’: Communicating CSR Initiatives - Steve Sutherland 20. Italian Sport Federation. Communicating CSR Through The Social Report - Cristiana Buscarini and Rita Mura Part V Measuring Corporate Responsibility in Sport 21. Cause Related Marketing/Sponsorships and CSR - Dae Hee Kwak and T. Bettina Cornwell 22. Assessing Social Impact Of Sport-Industry Philanthropy and CSR - Yuhei Inoue and Aubrey Kent 23. The Paradox Of CSR Measurement: Current Methods, Issues, and Future Directions - Mathew Walker, Bob Heere, and Chiyoung Kim 24. Measuring and Evaluating Community Sports Projects: Notts County Football in the Community - David Hindley and Doug Williamson 25. Implementing ‘Monitoring and Evaluation’ Techniques within a Premier League Football in the Community Scheme: A Case Study Involving Everton in the Community - Daniel Parnell, Gareth Stratton, Barry Drust, and Dave Richardson Conclusion Trends, Challenges and the Future for CSR in Sport - Juan Luis Paramio-Salcines, Kathy Babiak, and Geoff Walters
Juan Luis Paramio-Salcines is a Senior Lecturer in Sport Management at Universidad Autonoma de Madrid, Spain. His principal scholarly interest includes sport facilities and event management, commercial development and accessibility provision of stadiums, the economic impact of sport events and Corporate Social Responsibility in Sport. His work has been published in Sport and Society, Soccer and Society, American Journal of Economics and Sociology, Urban Affairs and Sport Management Review.
Kathy Babiak is an Associate Professor of Sport Management at the University of Michigan, and Co-Director of the Michigan Center for Sport Management and the Sport Health and Activity Research and Policy Center for Women and Girls. Her research focuses on the intersection between sport and society – particularly as it relates to social responsibility and the professional sport industry. Her work in this area has appeared in Journal of Business Ethics, Journal of Sport Management, Journal of CSR and the Environment among others.
Geoff Walters is a Lecturer in Management at Birkbeck, University of London and director of the Birkbeck Sport Business Centre. His research interests include board-level governance and corporate responsibility, with a particular focus on the sport industry. He has published numerous articles in journals such as Business Ethics: A European Review, Journal of Management and Organization, the Journal of Corporate Citizenship, and Sport in Society among others.
"In summary the Routledge Handbook of Sport and Corporate Social Responsibility is seminal in investigating corporate social responsibility within elite sport. It provides the reader with a global viewpoint of topical issues and theory that is neatly counter balanced with critical and first person perspectives that are relevant to implementation by practitioners." – Jonathan Robertson, the International Journal of Business in Society