1st Edition
Routledge Handbook of the Business of Women's Sport
Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any other in surveying current theory and research on the business of women’s sport around the world, making it an unparalleled resource for all those who aspire to work in, or understand, women’s sport.
Featuring international perspectives, with authors from North America, South America, Europe, Asia, and Oceania, and insightful, in-depth profiles of real leaders within different sectors of women's sport in the global sport industry, the Routledge Handbook of the Business of Women's Sport offers an integrated understanding of the ways traditional media and social media impact both the understanding and advancement of women’s sport properties, businesses, teams, and athletes. Innovative case studies show how societal issues such as gender, power, and framing impact the business of women’s sports and those who work in women’s sport.
An essential reference for any researcher or advanced student with an interest in women’s sport or women in business, and useful supplementary reading for researchers and advanced students working in sport business, sport management, mainstream business and management, or women’s studies.
Introduction
Part I: History & Evolution of Women’s Sport Business
1. History and Evolution of Women’s Sport
Elizabeth A. Gregg and Elizabeth Taylor
2. The Impact of Title IX and Other Equity Laws on the Business of Women’s Sport
Ellen Staurowsky
3. Sociological Perspectives of Women in Sport
Nicole M. Lavoi, Anna Baeth, and Austin Stair Calhoun
4. Women Trailblazers in Sport Business
Lynn L. Ridinger and Donna Pastore
5. The History of Women in Sport Management Academe and the Treatment of Female Faculty Members in Sport Management Higher Education
Elizabeth Taylor and Elizabeth A. Gregg
Part II: Management of Women’s Sport
6. The Role of Bias in the Under-Representation of Women in Leadership Positions
George B. Cunningham and Na Young Ahn
7. The Delivery and Management of Women-Only Sport Events and Their Future Sustainability
Brianna Newland
8. Women in Leadership Positions Within Canadian Sport
Guylaine Demers, Lucie Thibault, Sophie Briere, and Dianne Culver
9. Professional Women’s Sport in Australia
Emma Sherry and Chelsey Taylor
10. From the Battle Field to the Board Room: The Place of Gender in Sex-Integrated Sport
Donna de Haan and Lucy Dumbell
11. Migratory Process of Brazialian Olympic Women
Katia Rubio, Neilton Ferreira Junior, and Gislane Ferreira de Melo
12. Management of Professional Women’s Golf in the United States
Melissa Davies and Eric Hungenberg
13. Socio-Historical Development of Korean Women’s Golf
Hyun-Duck Kim, Hongyoung Kim, and Colleen McGlone
Part III: Economics and Financial Aspects of Women’s Sport
14. The Relative Success Story of the WNBA
David Berri
15. Public Expenditure on Women’s Sport and Gender Equality Among Recipients of Public Expenditure in European Sport
Pamela Wicker
16. The New Gender Equity in Elite Women’s Sports
Dionne Koller
17. Social Entrepreneurship
Carrie LeCrom and Allison Smith
18. Business Analytics in Women’s Professional Sports
Ceyda Mumcu
Part IV: Leadership & Governance
19. Underrepresentation of Women in Leadership Roles in Women’s Sport
Laura J. Burton
20. Women’s Roles and Positions in European Sport Organizations– Historical Developments and Current Tendencies
Gertrud Pfister
21. Socio-political Context in which the Business of Women’s Sport Takes Place in Latin America
Rosa Lopez de D'Amico
22. National Sporting Organizations and Women’s Sport Participation: An Australian Focus
Katie Rowe
23. Governance of Women’s Sport in China
Hanhan Xue and Joshua Newman
24. Women’s Involvement in Sport Governance – A Case Study of New Zealand Rugby
Lesley Ferkins, Katie Dee, Gaye Bryham, and Jacqueline Muller
25. Governance of College Sport
Erianne A. Weight and Molly P. Harry
26. The Evolution of Women's Rugby
Brittany Jacobs and Nicole Sellars
27. Women and Elite Coaching in New Zealand: Challenges, Benefits, and Opportunities
Sarah Leberman and Jane Hurst
Part: V Marketing & Consumer Behavior
28. Authentically Communicating with Women Consumers: Examining Successful (and non-successful) Branding and Marketing Efforts
Brandon Brown and Nalani Butler
29. Team Identification in Women’s Sport: What Little We Know
Elizabeth B. Delia
30. Women are Sport Fans! An Examination of Female Sport Fandom
Michelle Harrolle and Katie Kicklighter
31. Marketing Women’s Professional Tennis
Ashleigh-Jane Thompson
32. Sexism in Marketing Women’s Sport and Female Athletes: Ineffective and Harmful
Janet Fink
33. You’re Just Not Our Type: An Examination of the Obstacles Faced by Women Athlete Endorsers
Ted B. Peetz
34. Sponsorship of Women’s Sport
Nancy Lough and Greg Greenhalgh
Part VI: Media & Technology
35. Social media and Women’s Sport: What Have We Learned So Far
Ann Pegoraro, Katie Lebel and Alanna Harman
36. Female Athletes Find a Place for Expression on Instagram
Lauren M. Burch and Matthew H. Zimmerman
37. Transforming Sporting Spaces into Male Spaces: Considering Sports Media Practices in an Evolving Sporting Landscape
Erin Whiteside
38. Netball: Carving out Media and Corporate Success in the Game for All Girls
Margaret Henley and Toni Bruce
39. Deserving of Attention: Traditional Media Coverage and the Use of Social Media by Female Athletes with Disabilities
Erin McNary and Michael Cottingham
40. Sport, Sponsors, and Sponsor Fit: Media Presentations of Norwegian Women Athletes in Olympic Events
Elsa Kristiansen, Birgit A. Solem and Johan Mikale Lagerborg
41. Media Coverage of Women Athletes During the Olympic Games
Andrea N. Geurin
Conclusion
Biography
Nancy Lough is Graduate Coordinator and Director of the Higher Education graduate degree programs in the College of Education at the University of Nevada, Las Vegas, NV, USA, where she is also Professor and Chair of the Intercollegiate Athletics Council. She has received the Stotlar Award for outstanding contributions to the field of Sport Marketing, been recognized as a Sport Marketing Research Fellow by the Sport Marketing Association, and named as an affiliate scholar with the Tucker Center for Research on Girls and Women in Sport.
Andrea N. Geurin is Reader in the Institute for Sport Business at Loughborough University, UK. She is on the Executive Council for the North American Society of Sport Management (NASSM), serving as the organization’s secretary and she serves on the editorial boards of eight academic sport management journals. In 2015 she was named a NASSM Research Fellow.