The field of public relations research has grown exponentially in recent years and academics at all career levels are seeking authoritative publication opportunities for their scholarship. Routledge Insights in PR Research is a new series of short-form book publications, presenting a range of key topics reflecting the diversity of the discipline and its development through research, theory and practice. This series will provide an accessible and forward-facing forum for new and emerging global scholarship which critically evaluates contemporary public relations research and practice.
With a concise 20- 40,000 word format, and published at an accessible price in both hard cover and e-book formats, Routledge Insights in PR Research are appropriate for a wide range of subjects, approaches and treatments in PR research and practice including, but not limited to:
Routledge Insights in PR Research are attractive to scholars, students, researchers, and practitioners, as well as those working in think tanks and policy circles and the short-form presentation brings new research to th global academic audience quickly and effectively.
By Simon Moore, Roland Hübscher
September 10, 2021
This concise text provides an accessible introduction to Artificial Intelligence and Intelligent User Interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations. Intelligent user interfaces are where users and technology meet - ...