Rural Development and the Construction of New Markets: 1st Edition (Hardback) book cover

Rural Development and the Construction of New Markets

1st Edition

Edited by Paul Hebinck, Sergio Schneider, Jan Douwe van der Ploeg


212 pages | 21 B/W Illus.

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pub: 2014-08-15
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This book focuses on empirical experiences related to market development, and specifically new markets with structurally different characteristics than mainstream markets. Europe, Brazil, China and the rather robust and complex African experiences are covered to provide a rich multidisciplinary and multi-level analysis of the dynamics of newly emerging markets.

Rural Development and the Construction of New Markets analyses newly constructed markets as nested markets. Although they are specific market segments that are nested in the wider commodity markets for food, they have a different nature, different dynamics, a different redistribution of value added, different prices and different relations between producers and consumers. Nested markets embody distinction viz-a-viz the general markets in which they are embedded. A key aspect of nested markets is that these are constructed in and through social struggles, which in turn positions this book in relation to classic and new institutional economic analyses of markets. These markets emerge as steadily growing parts of the farmer populations are dedicating their time, energy and resources to the design and production of new goods and services that differ from conventional agricultural outputs. The speed and intensity with which this is taking place, and the products and services involved, vary considerably across the world. In large parts of the South, notably Africa, farmers are ‘structurally’ combining farming with other activities. By contrast, in Europe and large parts of Latin America farmers have taken steps to generate new products and services which exist alongside ongoing agricultural production.

This book not only discusses the economic rationales and dynamics for these markets, but also their likely futures and the threats and opportunities they face.


Este libro, publicado originalmente en inglés, rescata interesantes experiencias relacionadas a la construcción de mercados de alimentos con lógicas diferentes al capitalismo. El propósito es reflexionar sobre su aporte a un modelo de desarrollo rural que permita mejorar la calidad de vida de los agricultores familiares. […] En suma, se trata de un texto de una enorme riqueza empírica y teórica. Desde donde no solamente se pueden extraer dimensiones heurísticas sumamente útiles, sino que también se pueden inferir recomendaciones de políticas públicas que puedan apoyar los procesos de desarrollo rural y alentar la consolidación y expansión de estos mercados protegidos. — Cristian Emanuel Jara, CONICET-UNSE in Población & Sociedad, Vol. 24 (2), 2017.

Table of Contents

1. The construction of new, nested markets and the role of development policies 2. Newly emerging, nested markets: a theoretical introduction 3. The construction of nested markets 4. Family farming, institutional markets and innovations in public policy 5. Self-labelling, certification and alternative marketing networks 6. Rural tourism in China and the construction of new markets 7. Multi-level rural governance performances and the unfolding of nested rural markets in Europe 8. Smallholder irrigators and fresh produce street traders in Thohoyandou, Limpopo Province, South Africa 9. Beyond land transfers: the dynamics of socially driven markets emerging from Zimbabwe’s Fast Track Land Reform Programme 10. In the shadow of global markets 11. Reconsidering the contribution of nested markets to rural development

About the Editors

Paul Hebinck is Associate Professor Wageningen University, The Netherlands; Adjunct Professor University of Forth Hare, Faculty of Agriculture and Science, Alice, South Africa.

Jan Douwe van der Ploeg is Professor of Transition Studies at Wageningen University, The Netherlands, and Adjunct Professor of Rural Sociology at China Agricultural University in Beijing, China.

Sergio Schneider is Professor of Rural Sociology and Development Studies at the Federal University of Rio Grande do Sul (UFRGS), Porto Alegre, Brazil.

About the Series

Routledge ISS Studies in Rural Livelihoods

Editorial Board: A. Haroon Akram-Lodhi (Trent University), Saturnino M. Borras Jr. (Institute of Social Studies), Cristóbal Kay (Chair) (Institute of Social Studies) and Max Spoor (Institute of Social Studies).

Routledge and the Institute of Social Studies (ISS) in The Hague, The Netherlands publish a book series together in rural livelihoods. The series includes themes such as land policies and land rights, water issues, food policy and politics, rural poverty, agrarian transformation, migration, rural-oriented social movements, rural conflict and violence, among others. All books in the series offer rigorous, empirically grounded, cross-national comparative and inter-regional analysis. The books are theoretically stimulating, but are also accessible to policy practitioners and civil society activists.

For a complete list of titles in this series, please visit

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Development / Economic Development
BUSINESS & ECONOMICS / Development / Sustainable Development