1st Edition

SMACing the Bank How to Use Social Media, Mobility, Analytics and Cloud Technologies to Transform the Business Processes of Banks and the Banking Experience

    344 Pages
    by Auerbach Publications

    344 Pages 30 B/W Illustrations
    by Auerbach Publications

    344 Pages 30 B/W Illustrations
    by Auerbach Publications

    The formula for the Future of Work is called SMAC - social, mobile, analytics and cloud on one integrated stack where each function enables another to maximize its effect. This is the new enterprise IT model delivering an organization that is more connective, collaborative, real time and productive. This book provides a comprehensive view of how SMAC Technologies are impacting the entire banking "eco-system" as well as the key stakeholders, namely customers, employees and partners.

    Digital Transformation of Banking: A 30,000 ft. View. SMAC Primer. Digital Technology Innovations for Employees. Digital Technology Innovations for Partners. Digital Technology Innovations for Customers. Banking 2020. Index. Bibliography.


    Balaji Raghunathan has more than 20 years of experience in the software industry. As part of his current role as General Manager, Technology Consulting & Enterprise Architecture, at ITC Infotech, Balaji Raghunathan is responsible for helping the clients of ITC Infotech simplify their technology landscape, assess their readiness for digital initiatives, modernize their technology architecture and prepare them for their digital journey

    Balaji Raghunathan has also lead the delivery of digital projects for banking, financial services, and insurance customers as well as helped them define their digital strategy. He has lead strategy engagements for enterprise mobility initiatives as well as developed, managed and commercialized intellectual property (IP) during his prior stints with Capgemini and Infosys. During the last decade, Balaji Raghunathan has been involved in architecting software solutions for the energy, utilities, publishing, transportation, retail, and banking industries

    Balaji Raghunathan’s core areas of interest revolves around digital technology strategy, data privacy management, and enterprise mobility. He is an avid blogger on digital technology strategy, and has authored The Complete Book of Data Anonymization: From Planning to Implementation. He has also the Co-authored a chapter "Mobility and Its Impact on Enterprise Security" for the book Information Security Management Handbook, Sixth Edition, Volume 7.

    He holds a patent on "System and Method for Runtime Data Anonymization" and has a pending patent on "System and Method for categorization of Social Media Conversation for Response Management"

    He is a TOGAF 8.0 and ICMG-WWISA Certified Software Architect.

    Balaji Raghunathan has a postgraduate diploma in business administration (finance) from Symbiosis Institute (SCDL), Pune, India and has an engineering degree (electrical and electronics) from Bangalore University, India. He has also completed a Senior Leadership Certificate course from Indian Institute of Management, Kozhikode.

    Rajashekara Maiya has more than 25 years of experience servicing Banking Industry. As part of his current role as Associate Vice President and Head-Finacle Product Strategy for Infosys, Rajashekara Maiya is responsible for charting the product strategy of Finacle, the flagship banking solution of Infosys. This role includes responsibility for, defining the detailed product roadmap, Strategic acquisition & alliance partner identification, client engagement and representation of the company with external stakeholders such as analysts and media.

    Maiya specialises in Universal Banking Practices, Risk Management, Regulations, Compliance, Blockchain, Artificial Intelligence and has been quoted on these and other topics in publications such as Forbes, The Banker, Banking Technology and the Economic Times. He is also visiting faculty to many universities, and speaks regularly at SIBOS, Asian Banker, MEED and other events. He is on the expert panel of the McKinsey Quarterly, a member of the XBRL Abstract Modelling Task Force (AMTF) Group and is an Associate member of the Institute of Chartered Accountants of India (ICAI).

    He holds patents and pending patent granting in areas such as partner portals, delivery channels, offline banking and customer experience.

    Prior to joining Infosys in 1997 Maiya was an audit manager within an accountancy practice. He holds a master’s degree in commerce, specialising in banking, costing and taxation. He is an avid blogger on above mentioned subjects, can be reached on @rajamaiya.


    "The book gives a practitioner perspective on how financial firms shall embrace SMAC technologies to stay relevant and competitive. An interesting read." -- N.R. Narayana Murthy, Founder, Infosys

    "We are living in an interesting era where Social, Mobility, Analytics & Cloud (SMAC) are disrupting traditional business models. Established industries like banking are rapidly transforming themselves: banks are becoming software companies that happen to have a banking license by tapping into these capabilities to provide superior client experience. 'SMACing the Bank' by Maiya and Balaji provides a great overview of the tools and templates from a practitioner's perspective to enable the transformation." -- Siew Choo Soh, Managing Director, Group Head of Core Systems Technology at DBS Bank

    "Social platforms, Mobility, Analytics (Data) & Cloud computing (SMAC) are changing the way how both businesses and customers are engaging with each other. These platforms are challenging established businesses and pushing them to new ways of providing products and services, when and where the customer wants. 'SMACing the Bank' by Balaji Raghunathan and Rajashekara Maiya provides a good overview of the tools and techniques from a practitioner's perspective so that businesses, especially financial enterprises, can plan for the transformation." -- Ramadurai Ram, SVP and Head of Digital IT, Fifth Third Bank, Cincinnati

    "Digital transformation leveraging SMAC technologies is one of the most happening areas in the Banking and Financial services industry. However, the buzz words and noise surrounding Digital often clutter the minds of those implementing digital transformation initiatives with misconceptions. Balaji and Rajashekar Maiya have ensured that they go beyond buzzwords in this book. They have not only demystified Social, Mobile, Analytics and Cloud technologies for the business owners, analysts and product managers, but also