Sales Force Management: Leadership, Innovation, Technology, 12th Edition (Paperback) book cover

Sales Force Management

Leadership, Innovation, Technology, 12th Edition

By Mark W. Johnston, Greg W. Marshall

© 2016 – Routledge

466 pages | 66 Color Illus.

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Paperback: 9781138951723
pub: 2016-05-05
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pub: 2016-05-05
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Description

In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book’s reputation globally as the leading textbook in the field. The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics. It’s a contemporary classic, fully updated for modern sales management practice.

Pedagogical features include: 

  • Engaging breakout questions designed to spark lively discussion
  • Leadership challenge assignments and mini-cases to help students understand and apply the principles they have learned in the classroom
  • Leadership, Innovation, and Technology boxes that simulate real-world challenges faced by salespeople and their managers
  • New Ethical Moment boxes in each chapter put students on the firing line of making ethical choices in sales
  • Role Plays that enable students to learn by doing
  • A selection of comprehensive sales management cases on the companion website

A companion website features an instructor’s manual, PowerPoints, and other tools to provide additional support for students and instructors.

Reviews

'Finding academic textbooks that reflect the role of sales managers has been difficult. A gap between corporate sales management tasks and student learning approaches in the classroom has grown. Johnston and Marshall have filled this gap and provided a variety of opportunities to connect student learning, academic requirements, and practitioner realities.' — Dena H. Hale, Southeast Missouri State University, USA

'This is a comprehensive text that delivers all you need to know about B2B selling from a personal selling and a sales management context. It is instructive with excellent supporting learning materials invaluable in the classroom. I will use this text in both my undergraduate and some postgraduate teaching.' — Tony Douglas, Edinburgh Napier University, UK

Table of Contents

1. Introduction to Sales Management in the Twenty-First Century Part One Formulation of a Sales Program 2. The Process of Selling and Buying 3. Linking Strategies and the Sales Role in the Era of CRM & Data Analytics 4. Organizing the Sales Effort 5. The Strategic Role of Information in Sales Management Part Two Implementation of the Sales Program 6. Salesperson Performance: Behavior, Role Perceptions, and Satisfaction 7. Salesperson Performance: Motivating the Sales Force 8. Personal Characteristics and Sales Aptitude: Criteria for Selecting Salespeople 9. Sales Force Recruitment and Selection 10. Sales Training: Objectives, Techniques, and Evaluation 11. Salesperson Compensation and Incentives Part Three Evaluation and Control of the Sales Program 12. Cost Analysis 13. Evaluating Salesperson Performance

About the Authors

Mark W. Johnston is the Alan and Sandra Gerry Professor of Marketing and Ethics at Rollins College, USA. He is the co-author, with Greg W. Marshall, of Contemporary Selling, 5h edition, published by Routledge and the forthcoming Routledge Companion to Selling and Sales Management.

Greg W. Marshall is the Charles Harwood Professor of Marketing and Strategy at Rollins College, USA. He is the co-editor, with Mark W. Johnston, of Contemporary Selling, 5h edition, published by Routledge and the forthcoming Routledge Companion to Selling and Sales Management.

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS018000
BUSINESS & ECONOMICS / Customer Relations
BUS043000
BUSINESS & ECONOMICS / Marketing / General
BUS058000
BUSINESS & ECONOMICS / Sales & Selling