School-Community Relations  book cover
5th Edition

School-Community Relations

ISBN 9780367458935
Published July 30, 2021 by Routledge
252 Pages 14 B/W Illustrations

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Book Description

Accessible and practical, the fifth edition of SchoolCommunity Relations provides aspiring educational leaders with the skills to establish strong systems for communicating with their various school constituencies and to improve public relations at all levels.

This textbook uses real-life examples to illustrate the ways in which administrators and school leaders can effectively engage and enlist partnerships with teachers, staff, students, parents, and community members. Chapters introduce communication and relationship concepts and provide specific examples of how great educational leaders have put the concepts into practice. Case studies at the end of each chapter apply the strategies to realistic scenarios, and "Questions for Analysis" help readers engage critically with the material.

New in this edition:

  • New strategies for utilizing social media and instructional technology to improve schoolcommunity relations and foster a positive school image
  • Increased focus on the necessary considerations for communicating with diverse audiences in a manner that reinforces inclusion in all forms
  • Updated references and literature throughout to reflect the current educational contexts.

This book discusses the essential elements of successful schoolcommunity relations and centers the importance of keeping the public connected to the schools they share.

Table of Contents

1. The Importance of Public Opinion  2. Feeling the Pulse of the Community  3. Establishing Everybody’s Role  4. Communicating Effectively: Everybody’s Job  5. Building Relationships With Your Internal Publics  6. Embracing Your External Publics  7. Improving Relationships With the Media  8. Putting It All on Paper  9. Communication in an Electronic Era  10. Following and Being Followed: Social Networks, Tweets, and Other Updates  11. Saying What You Mean: Meaning What You Say  12. Communicating in Crisis  13. Three Opportunities to Shine  14. Evaluating Effectiveness and Building Confidence— The Future

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Douglas J. Fiore is President at Mercy College of Health Sciences, USA.