Scientific and Medical Communication: A Guide for Effective Practice prepares readers to effectively communicate in professional scientific communities. The material in this book is firmly grounded in more than 500 published research findings and editorials by scientific writers, authors, and journal editors. Thus, this text provides the broadest and most comprehensive analysis of scientific writing. In addition, carefully selected and thoroughly annotated examples from the scientific and medical literature demonstrate the recommendations covered in the text.
These real-world examples were carefully selected so that the scientific content can be understood by those without a detailed background in any particular scientific or medical field—thus clearly illustrating the content organization and writing style. This text will prepare individuals to write and edit scientific manuscripts, conference abstracts, posters, and press releases according to journal and professional standards. Readers will also learn to conduct effective searches of the scientific and medical literature, as well as proper citation practices.
Table of Contents
Foreword: Shelley M. Payne
SECTION I: FOUNDATIONS
Chapter 1: Effective Communication in Science and Medicine
Chapter 2: Scope, Genres, and Audiences of SMC
Chapter 3: Searching and Citing the Scientific and Medical Literature
SECTION II: WRITING JOURNAL ARTICLES
Chapter 4: Communicating Research in Primary Journals
Chapter 5: The Introduction Section
Chapter 6: The Methods Section
Chapter 7: The Results Section and Effective Presentation of Data
Chapter 8: The Discussion Section
Chapter 9: Summary Sections: Titles and Abstracts
Chapter 10: Preparing a Manuscript for Submission: Cover Letters, Publication Ethics, and the Peer Review Process
SECTION III: PRESENTING RESEARCH AT CONFERENCES
Chapter 11: Introduction to Scientific Conferences
Chapter 12: Creating Scientific Posters
SECTION IV: COMMUNICATING RESEARCH FINDINGS WITH THE PUBLIC AND NEWS MEDIA
Chapter 13: Public Communication Strategy and Ethics
Chapter 14: Writing Press (News) Releases
Appendix A: Typesetting Greek Letters and Other Symbols in Microsoft Word
Appendix B: General Formatting Requirements for Research Manuscripts
Appendix C: Glossary of Terms to Describe Medical Research Studies
Appendix D: Creating Tables in Microsoft Word
Appendix E: Common Measurements and International System Units
Scott A. Mogull is an Associate Professor of scientific and technical communication in the Department of English at Texas State University in San Marcos, TX. Previously he was an Assistant Professor at Clemson University where he focused on teaching scientific writing to science majors. His primary research focuses on scientific and medical communication and scientific communication ethics. He has published research in the fields of microbiology, technical communication, medical writing, and medical rhetoric. For nearly a decade, Mogull has worked in the biotechnology, biodefense, and molecular diagnostics industry as a scientific communicator, product manager, marketing manager, and coordinator of global technical information. Since 2008, he has been on the editorial board of Technical Communication Quarterly, the journal of the Association of Teachers of Technical Writing (ATTW). He has a Ph.D. in Technical Communication and Rhetoric from Texas Tech University, an M.A. in Microbiology from The University of Texas at Austin, and an M.S. in Human Centered Design and Engineering from the University of Washington.
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"Scientific and Medical Communication is well organized and employs the techniques that it teaches: clear writing and structured communication. A valuable guide for graduate students in technical communication,as well as the health and scientific fields" -- Nicole St. Germain-Dilts, Angelo State University
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