Selling the Free Market: The Rhetoric of Economic Correctness, 1st Edition (Paperback) book cover

Selling the Free Market

The Rhetoric of Economic Correctness, 1st Edition

By James Arnt Aune

Guilford Press

217 pages

Guilford Press - Distributed exclusively by Routledge in the UK/Europe
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While accusations of ""political correctness"" are frequently raised against liberals, there has been surprisingly little discussion of how conservatives foment the use of their own ""economically correct"" language. In this engaging book, James Arnt Aune examines how the rhetoric of the free market has become the everyday language of political debate in America and around the world. He illuminates the inner logic of free-market ideas, using rhetorical theory as an analytical tool. In the process, Aune confronts head on what he sees as the most serious flaw of economic correctness--its destructive impact on the lives of millions of working people and families.

Winner--National Communication Association's Diamond Anniversary Book Award


'A beautifully written attack on free market ideology using the resources of classical and modern rhetoric….A masterful work.' - Deirdre McCloskey, University of Iowa, USA

'This book offers a penetrating and provocative look at today's market, how it is understood, and how it is being promoted in every sector of society. In particular, Aune's analysis helps us to get beyond the taken-for-grantedness of the market, looking behind the slogans to reveal how what is often assumed to be 'natural' or 'inevitable' actually involves a hard sell. Aune moves deftly from principles of rhetoric to key ideas in economics to show how th emarket has become the most common way of expressing who we are and what we do in the contemporary Unitied States.' - George Cheney, University of Montana Missoula, USA

'This book offers a carefully articulated treatment of what is perhaps the most important discourse of our time: the academic underlying Reaganist, Thatcherist, and neoliberal economic theories. Aune's incisive analysis will be invaluable reading for anyone whi is interested in the relationships between organizational action and sociopolitical structures--or who is concerned about the widespread and uncritical acceptance of what George Soros has called free market fundamentalism.' - Charles Conrad, Texas A&M University, USA

Table of Contents

Introduction: How the Right Triumphed

I. Rhetoric, Economics, and Problems of Method

1. The Rhetoric-Economics Connection: Rhetorical Strategies of Economic Analysis

2. Economic Rhetoric and the Realist Style (or, There Ain't No Such Thing as a Free Lunch)

II. What Libertarians Want

3. Checking Ayn Rand's Premises (or, The Revenge of the Nerds)

4. Anarchy, State, and Utopia: A Rhetorical Reading

5. What Libertarians Want, According to Murray Rothbard and Charles Murray

III. The Struggle over Reagan's Free Market Legacy

6. From Reagan to Buchanan: National Glory and Globalization

7. Newt Gingrich, Cyberpunk, and Globalization

*Conclusion: The Market and Human Happiness

*An Appendix for Academics: Deirdre McCloskey's Rhetoric of Economics

About the Series

Revisioning Rhetoric

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