1st Edition
Shoot, Edit, Share Video Production for Mass Media, Marketing, Advertising, and Public Relations
Shoot, Edit, Share is an interactive, accessible introduction to video production techniques, concepts, and terminology. With the increasing availability of affordable video equipment, many students and professionals need to learn the basics of video production without being overwhelmed by technical details and equipment lists. Covering preproduction, production, editing in post, and distribution, this book shows you how to produce video quickly and effectively for a range of clients, from commercial firms to community service organizations.
Key features include:
- A companion website including video interviews with professionals that demonstrate and reinforce techniques covered in the book;
- Service-learning exercises that engage readers in real-world learning experiences, encouraging them to interact with their communities and new clients;
- Clear, easy to follow and heavily illustrated guides for all of the equipment and processes that go into video production;
- Focus on creating stories for a target audience, and building convincing and engrossing narrative through videos;
- A thorough breakdown of all the techniques needed in post-production, through editing, well-designed graphics, and quality sound;
- A best-practices guide to viral videos, sharing video content online and increasing its exposure on social media sites;
- QR codes throughout the book, that when scanned, demonstrate video techniques and concepts related to what was read.
Table of Contents
Acknowledgments
Chapter 1: Getting Started
Phase 1: Preproduction
The Treatment
Media Audit
Phase 2: Production
Shooting in the Field vs. Studio
Phase 3: Postproduction and Distribution
Types of Evaluation
Production Process Checklist
Chapter 2: Studio Production
Studio Positions
Floor Director Cues
Control Room
Video Switcher
Directing Cues
Three-point Lighting
Lighting Plot
Floor Plan
Directing Checklist
Chapter 3: The Camera
Parts of the Camera
Types of Shots
Breaking Action Down
Camera Movements
White Balancing
Shooting Great Video Checklist
Chapter 4: Sound
Types of Microphones
Pickup Patterns
Audio Board
Monitoring Sound
Conducting a Mic Check
Audio Production Checklist
Chapter 5: Telling a Story
Know Your Target Audience
What’s the Focus of Your Story?
Tell Your Story Through People
5W’s and H
Show Don’t Tell
Using Sequences to Tell Stories
Scripting Formats
Storyboarding
Storytelling Checklist
Chapter 6: Shooting Video & Field Production
The Tripod
Composition and Framing
Balance
Rule of Thirds
Headroom
Noseroom
Leadroom
Frame Within a Frame
Cutaways
Jumpcuts
Shots that Help Tell the Story
Shooting Video and Field Production Checklist
Chapter 7: Nonlinear Editing
Time Code
Logging Video
Insert Edits
Overwrite Edits
Matching Pictures to Words
Continuity
Use of Computer Generated Effects
Editing Your Audio
Use of Music
Layering Sound
Editing Process
Chapter 8: Graphics
Types of Graphics
Key Design Principles
Chroma Key
Branding
Graphics Checklist
Chapter 9: Online and Viral Video
Shooting for the Small Screen
Have a Hook
Short and Simple Storytelling
Social Media
Successful Social Media Campaigns with Videos
What is a Viral Video?
Examples of Viral Videos in Different Categories
Tips for Getting Your Video to Go Viral
Online and Viral Video Checklist
Image Credits
Biography
Kirsten Johnson, Ph.D., is an Associate Professor in the Department of Communications at Elizabethtown College. She has a Ph.D. from Drexel University, a M.S. degree in Telecommunications from Kutztown University, and a B.A. in Journalism and Mass Communication from Drake University. Dr. Johnson worked in radio and television for nearly a decade, including WOI-TV in Des Moines, Iowa and WGAL-TV in Lancaster, Pennsylvania.
Jodi Radosh, Ph.D., is an Associate Professor of Communication and Associate Director of the Holleran Center for Community Engagement at Alvernia University in Reading, Pennsylvania. She earned a Ph.D. in Mass Media and Communications and a M.J. degree in Journalism from Temple University. She received a B.A. in Communications and English from Rutgers University. Dr. Radosh worked as a television reporter for various news stations including WGAL-TV in Lancaster, Pennsylvania.
"In a world flooded with technology, Johnson and Radosh beautifully break down the video production process through a list of step-by-step practices. They explain the equipment as well as provide visual examples and practical exercises for students to test their skills. This book would be an exceptional addition to any hands-on production course!" —Adrienne Garvey, Lancaster Bible College
