Slogans: Subjection, Subversion, and the Politics of Neoliberalism, 1st Edition (Hardback) book cover


Subjection, Subversion, and the Politics of Neoliberalism, 1st Edition

Edited by Nicolette Makovicky, Anne-Christine Trémon, Sheyla S. Zandonai


172 pages | 5 B/W Illus.

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Hardback: 9781138598379
pub: 2018-11-07
eBook (VitalSource) : 9780429486401
pub: 2018-10-17
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Focusing on contexts of accelerated economic and political reform, this volume critically examines the role of slogans in the contemporary projects of populist mobilization, neoliberal governance, and civic subversion. Bringing together a collection of ethnographic studies from Greece, Slovakia, Poland, Abu Dhabi, Peru, and China, the contributors analyze the way in which slogans both convey and contest the values and norms that lie at the core of hegemonic political economic projects and ideologies.

Table of Contents


Jonathan Friedman

1. Slogans. Circulations, Contestations, and Current Engagements with Neoliberal Policies

Nicolette Makovicky, Anne-Christine Trémon, and Sheyla S. Zandonai -

2. From Place Name to Slogan-Name in Abu Dhabi. Reflection on Nation Branding and the "Economy of Renown"

Sophie Corbillé

3. "Start Here". Foundational Slogans in Shenzhen, China

Anne-Christine Trémon

4. "Macau People Ruling Macau". Gambling Governance and Ethnicity in Postcolonial China

Sheyla S. Zandonai

5. "The Dog in The Manger". Neoliberal Slogans at War in the Peruvian Amazon

Peter Bille Larsen

6. "Work Pays": The moral politics of labour in post-socialist Slovakia

Nicolette Makovicky

7. "We Are Building Poland". On the History and Circulation of a Contested Slogan

Jaro Stacul

About the Editors

Nicolette Makovicky is Departmental Lecturer in Russian and East European Studies at the University of Oxford, UK.

Anne-Christine Trémon is Senior Lecturer in Anthropology at the University of Lausanne, Switzerland.

Sheyla S. Zandonai is Research Associate in the Laboratoire Architecture Anthropologie at the École Nationale Supérieure d’Architecture de Paris – La Villette, France.

About the Series

Routledge Studies in Anthropology

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Subject Categories

BISAC Subject Codes/Headings:
SOCIAL SCIENCE / Anthropology / General