Smart Engagement: Why, What, Who and How, 1st Edition (e-Book) book cover

Smart Engagement

Why, What, Who and How, 1st Edition

By John Aston, Alan Knight

Routledge

105 pages

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Paperback: 9781910174180
pub: 2014-07-03
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eBook (VitalSource) : 9781351274562
pub: 2017-09-08
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Description

Businesses that thrive in the 21st century will be those that are smart about "engagement". These businesses are the best at adapting to changing societal concerns, expectations, risks and opportunities and they know how to generate sustainable outcomes.However, while many companies talk a lot about stakeholder engagement, very few do it in a way that genuinely contributes to business success. In many cases companies engage the wrong people on the wrong issues at the wrong time; they plan too much and do too little; they slide into PR-mode or they undermine relationships by creating expectations that can't be met.Smart Engagement can help you plan an engagement programme that is integrated into your core business. John Aston and Alan Knight draw on nearly 50 years of practical expertise in the field of natural resources, energy and infrastructure, chemicals, aeronautics, the financial sector, environmental management, social responsibility and capacity building. They distil the best from current research and offer a robust guide to best practice. This is not abstract process guidelines; it is a straightforward, no-nonsense and practical approach to engagement, focused on results and value creation.

Table of Contents

1. Introduction2. The Smart Engagement Framework3. Why engage4. What to engage on5. Who’s involved6. How to engageKey TermsFurther Reading

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS008000
BUSINESS & ECONOMICS / Business Ethics
BUS046000
BUSINESS & ECONOMICS / Motivational
BUS071000
BUSINESS & ECONOMICS / Leadership
BUS094000
BUSINESS & ECONOMICS / Green Business