So You Want to be a Social Entrepreneur?: Starting Out, Scaling Up and Staying True, 1st Edition (Paperback) book cover

So You Want to be a Social Entrepreneur?

Starting Out, Scaling Up and Staying True, 1st Edition

By Michael Gordon


304 pages

Purchasing Options:$ = USD
Paperback: 9780367197735
pub: 2019-09-30
Available for pre-order
Hardback: 9780367197728
pub: 2019-09-30
Available for pre-order

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What’s it like to be a social entrepreneur — not a textbook social entrepreneur but one on the ground? This book explains how. Michael Gordon, leading Social Entrepreneurship expert from the University of Michigan, spoke with more than one hundred social entrepreneurs—from six continents, young and old, just starting out to several decades in, addressing seemingly every societal problem of the day.

This book uses their words and experiences to provide a kaleidoscopic description of what it means to become a social entrepreneur. It ranges from the personal and emotional challenges they often face to the grand impact many hope to produce. It touches on the sublime but focuses on the everyday, highlighting the mistakes that have been made, the lessons learned and, especially, what advice they would give to those wanting to start a social venture.

This book presents the truth, not the varnish, and is ideal for use in the classroom with students of social enterprise, and for all new and experienced social entrepreneurs seeking real-life examples of how to overcome challenges.

Table of Contents

Part 1: Before You 1. Lessons to Learn 2. Are You a Social Entrepreneur? Part 2: You 3. Before They Were Social Entrepreneurs 4. Ideas 5. Necessity 6. Join 7. Personal Challenges 8. The Sanities of Pro-Social Behavior 9. Committing 10. Gaining Skills Part 3: Your Team 11. Go Team, Go 12. Co-Founder 13. Team Formation 14. Hiring 15. Compensation 16. Volunteers 17. Training 18. Culture 19. Mentors 20. Networks 21. Board Part 4: Your Business Model 22. Two Business 23. Know Your Customers 24. Value Proposition 25. Economics of Your Business 26. Value Chain 27. Revising Your Model Part 5: Running Your Business 28. Small Ain’t Easy 29. Selling Your Stuff 30. Operations 31. Managing 32. Legitimacy 33. Legal 34. Fundraising 35. Investors 36. Fundraising Tips 37. Expenses 38. Seller, Beware 39. Fundraising Trajectories 40. Funders’ Perspectives Part 6: More Than You: Impact 41. Scale 42. Measure Part 7: Beyond You 43. This Moment 44. Beyond Scale 45. Our Moment.

About the Author

Michael Gordon in the Arthur F. Thurnau Professor of Social Entrepreneurship at the Ross School of Business, University of Michigan. He is the faculty director of the Center for Social Impact, the seat of social entrepreneurship at the Ross School with connections throughout the University of Michigan.

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Business Ethics
BUSINESS & ECONOMICS / Entrepreneurship
BUSINESS & ECONOMICS / Development / Sustainable Development