Social Media Communication: Concepts, Practices, Data, Law and Ethics, 3rd Edition (Paperback) book cover

Social Media Communication

Concepts, Practices, Data, Law and Ethics, 3rd Edition

By Jeremy Harris Lipschultz

Routledge

394 pages | 60 B/W Illus.

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Paperback: 9780367195007
pub: 2020-06-19
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Hardback: 9780367194956
pub: 2020-06-19
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Description

This updated third edition presents a wide-scale, interdisciplinary guide to social media. Examining platforms like Facebook, Instagram, LinkedIn, Snapchat, TikTok, Twitter, and YouTube, the book analyzes social media's use in journalism, broadcasting, public relations, advertising and marketing.

Lipschultz focuses on key concepts, best practices, data analyses, law and ethics—all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators, and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication.

Among other changes, updates to the third edition include a deep dive into new approaches to analytics, as well as greater discussion of law and ethics in light of the Facebook Cambridge Analytica scandal, the roll-out of GDPR, and new case law relating to social media. Social Media Communication is the perfect social media primer for students and professionals, and, with a dedicated teaching guide, ideal for instructors, too.

Table of Contents

1. Introduction to Social Media Concepts 2. CMC, Diffusion and Social Theories 3. Social Media in Journalism 4. Social Media in Public Relations 5. Social Media in Advertising and Marketing 6. Social Media Metrics and Analytics 7. New and Mobile Media Technologies, Innovation and Investment 8. Big Data and Privacy 9. Law and Regulation 10. Social Media Ethics 11. Best Practices in Social Media 12. Future of Social Media and Information Literacy

About the Author

Jeremy Harris Lipschultz is Peter Kiewit Distinguished Professor in the UNO Social Media Lab, and School of Communication, University of Nebraska at Omaha. Lipschultz is an international media source and frequently speaks on industry and social trends. He has been a blogger for The Huffington Post, and currently writes for LinkedIn. He has authored or co-authored six previous books and dozens of articles.

For more information about the book, supplementary updates and teaching materials, follow the Social Media Communication, Professor Jeremy Harris Lipschultz and UNO Social Media Lab Facebook pages, @JeremyHL on Twitter, Jeremy Harris Lipschultz on LinkedIn, and the UNO Social Media Lab on SlideShare.

Facebook:

www.facebook.com/SocialMediaCommunication

www.facebook.com/ProfessorJeremy

www.facebook.com/UNOSML

Twitter:

@JeremyHL @UNOSML #UNOSML #SMC2021 #SMProfs

LinkedIn and SlideShare:

www.linkedin.com/in/jeremyharrislipschultz

www.slideshare.net/jeremylipschultz

Subject Categories

BISAC Subject Codes/Headings:
COM060140
COMPUTERS / Web / Social Networking
LAN008000
LANGUAGE ARTS & DISCIPLINES / Journalism
SOC052000
SOCIAL SCIENCE / Media Studies