In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics—all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they’ll need to both evaluate and utilize current and future forms of social media.
For more information about the book, supplementary updates and teaching materials, follow the Social Media Communication Facebook page, @JeremyHL on Twitter and the UNO Social Media Lab on SlideShare.
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"Lipschultz provides a practical guide to the complex world of social media. Whether you need a quick reference or are wrapping your head around the whole subject, this book gives you what you need in the moment and pointers to solid references for further study." – Jim Sterne, Founder eMetrics Summit & Board Chair, Digital Analytics Association
1. Introduction to Social Media Concepts
2. CMC, Diffusion and Social Theories
3. Social Media in Journalism
4. Social Media in Public Relations
5. Social Media in Advertising and Marketing
6. Social Media Metrics and Analytics
7. New and Mobile Media Technologies, Innovation and Investment
8. Big Data and Privacy
9. Law and Regulation
10. Social Media Ethics
11. Best Practices in Social Media
12. Future of Social Media and Information Literacy