Social Media Communication: Concepts, Practices, Data, Law and Ethics, 2nd Edition (Paperback) book cover

Social Media Communication

Concepts, Practices, Data, Law and Ethics, 2nd Edition

By Jeremy Harris Lipschultz

© 2018 – Routledge

376 pages

Purchasing Options:$ = USD
Paperback: 9781138229778
pub: 2017-07-11
Currently out of stock
$59.95
x
Hardback: 9781138229761
pub: 2017-07-06
$150.00
x
eBook (VitalSource) : 9781315388144
pub: 2017-07-06
from $59.95
$41.97


FREE Standard Shipping!
Comp Exam Copy

Description

In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics—all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they’ll need to both evaluate and utilize current and future forms of social media.

For more information about the book, supplementary updates and teaching materials, follow the Social Media Communication Facebook page, @JeremyHL on Twitter and the UNO Social Media Lab on SlideShare.

Facebook:

www.facebook.com/SocialMediaCommunication

Twitter:

@JeremyHL #UNOSML #SMC2018 #SMProfs

SlideShare:

www.slideshare.net/jeremylipschultz

Reviews

"Lipschultz provides a practical guide to the complex world of social media. Whether you need a quick reference or are wrapping your head around the whole subject, this book gives you what you need in the moment and pointers to solid references for further study." – Jim Sterne, Founder eMetrics Summit & Board Chair, Digital Analytics Association

Table of Contents

1. Introduction to Social Media Concepts

2. CMC, Diffusion and Social Theories

3. Social Media in Journalism

4. Social Media in Public Relations

5. Social Media in Advertising and Marketing

6. Social Media Metrics and Analytics

7. New and Mobile Media Technologies, Innovation and Investment

8. Big Data and Privacy

9. Law and Regulation

10. Social Media Ethics

11. Best Practices in Social Media

12. Future of Social Media and Information Literacy

About the Author

Jeremy Harris Lipschultz is Isaacson Professor in the UNO Social Media Lab, and School of Communication, University of Nebraska at Omaha. He is a blogger for The Huffington Post, Linkedin Pulse and ChicagoNow,and has authored or co-authored six previous books and dozens of articles. Lipschultz is an international media source and frequently speaks on industry and social trends.

Subject Categories

BISAC Subject Codes/Headings:
COM060140
COMPUTERS / Web / Social Networking
LAN008000
LANGUAGE ARTS & DISCIPLINES / Journalism
SOC052000
SOCIAL SCIENCE / Media Studies