Social Media Discourse, (Dis)identifications and Diversities: 1st Edition (e-Book) book cover

Social Media Discourse, (Dis)identifications and Diversities

1st Edition

Edited by Sirpa Leppanen, Elina Westinen, Samu Kytola


370 pages | 25 B/W Illus.

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This volume serves as an in-depth investigation of the diversity of means and practices that constitute (dis)identification and identity construction in social media. Given the increasing prevalence of social media in everyday life and the subsequent growing diversity in the types of participants and forms of participation, the book makes the case for a rigorous analysis of social media discourses and digital literacy practices to demonstrate the range of semiotic resources used in online communication that form the foundation of (dis)identification processes. Divided into two major sections, delineating between the (dis)identification of the self across various social categories and the (dis)identification of the self in relation to the "other", the book employs a discourse-ethnographic approach to highlight the value of this type of theoretical framework in providing nuanced descriptions of identity construction in social media and illuminating their larger, long-term societal and cultural implications. This volume is a key resource for researchers, and students in sociolinguistics, discourse studies, computer-mediated communication, and cultural studies.

Table of Contents

Chapter 1: Introduction: Identifications, diversities and social media discourse

Sirpa Leppänen, Samu Kytölä, Elina Westinen & Saija Peuronen

PART I: Identifications of others

Chapter 2: "Pissis stories": Performing transgressive and precarious girlhood in social media

Mia Halonen and Sirpa Leppänen

Chapter 3: "Are they singing the national anthem?": Football followers’ responses to the ethnic diversification of Finland men’s national football team

Samu Kytölä

Chapter 4: Psychotherapeutic discourse in problematizing transnational identities in computer-mediated interaction: refusals to be ‘diagnosed’

Julia Zhukova Klausen

Chapter 5: There is no ‘I’ in ‘team’: The co-construction of expertise on the Nomadic Matt travel blog

Tom van Nuenen and Piia Varis

Chapter 6: Voices of self- and other-identification from a pro-innocent community: Action-oriented discourses in online popular forensics

Maria Bortoluzzi

Chapter 7: ‘Friendly’ comments: Interactional displays of alignment on Facebook and YouTube.

Alexandra Georgakopoulou

PART II: Identifications of the self  

Chapter 8: Negotiating social roles in semi-public online contexts

Caroline Tagg & Philip Seargeant

Chapter 9: "This is a wall of memories":  Time and age identity in Facebook discourse

Mariza Georgalou

Chapter 10: Age, gender and identities in Japanese blogs: Analysis of role language as stylization

Yukiko Nishimura

Chapter 11: "I just don’t know what went wrong" – Neo-sincerity and doing gender and age Otherwise on a discussion forum for Finnish fans of My Little Pony

Sanna Lehtonen

Chapter 12: Resemiotizing the metapragmatics of Konglish and Pidgin on YouTube

Christina Higgins, Gavin Furukawa, Hakyoon Lee

Chapter 13: "Still alive, nigga": Multisemiotic constructions of self as Other  in Finnish rap music videos

Elina Westinen

About the Editors

Sirpa Leppänen is Professor in the Department of Languages at the University of Jyväskylä, Finland.

Samu Kytölä is a Post-doctoral Researchers in the Department of Languages at the University of Jyväskylä, Finland.

Elina Westinen is a Post-doctoral Researchers in the Department of Languages at the University of Jyväskylä, Finland.

About the Series

Routledge Studies in Sociolinguistics

This series is our home for innovative research in the field of sociolinguistics. It includes monographs and targeted edited collections that provide new insights into this important and evolving subject area.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
LANGUAGE ARTS & DISCIPLINES / Linguistics / General
LANGUAGE ARTS & DISCIPLINES / Linguistics / Sociolinguistics