In this new textbook, social media professor Jeremy Lipschultz introduces students to the study of social media law and ethics, integrating legal concepts and ethical theories.
The book explores free expression, as it applies to students, media industry professionals, content creators and audience members. Key issues and practices covered include copyright law, data privacy, revenge porn, defamation, government censorship, social media platform rules, and employer policies. Research techniques are also used to suggest future trends in social media law and ethics. Touching on themes and topics of significant contemporary relevance, this accessible textbook can be used in stand-alone law and ethics courses, as well as emerging social media courses that are disrupting traditional public relations, advertising and journalism curricula.
Case studies, discussion questions, and online resources help students engage with the complexities and ambiguities of this future-oriented area of media law, making it an ideal textbook for students of media law, policy and ethics, mass media, and communication studies.
Table of Contents
1. Social Media Freedom of Expression 2. Student Free Speech Issues 3. Influencers and the Federal Trade Commission 4. Advertising, PR and Social Marketing 5. Intellectual Property Rights 6. Privacy, Data and International Law 7. Hate Speech. Revenge Porn and Obscenity 8. Defamation 9. Government Censorship 10. Theories and Practices 11. Researching Law and Ethics 12. Future Issues
Jeremy Harris Lipschultz is a Peter Kiewit Distinguished Professor in the UNO Social Media Lab, School of Communication, University of Nebraska at Omaha. He is the author of Social Media Communication, third edition; Social Media Measurement and Management, and dozens of other books and articles. He teaches Communication Law & Policy, Social Media Measurement & Management, Computer-Mediated Communication, and Media Entrepreneurship.
"Lipschultz combines intellectual rigor and theoretical analysis, with real-world examples that come together in a comprehensive, powerful text. He provides a timely and essential resource that helps make sense of the challenges that face our profession. Given the growing importance of both social media and ethics, this book should be required reading."
Regina M. Luttrell, Associate Dean, S.I. Newhouse School of Public Communications, Syracuse University, USA