Social Media and the New Politics of Political Leadership: Case Studies in Political Communication, 1st Edition (Paperback) book cover

Social Media and the New Politics of Political Leadership

Case Studies in Political Communication, 1st Edition

Edited by David Taras, Richard Davis

Routledge

272 pages | 13 B/W Illus.

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Paperback: 9781138609884
pub: 2019-08-31
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Description

Social Media and the New Politics of Political Leadership examines how political leaders have adapted to the challenges of social media, including Facebook, Instagram, Twitter and Memes among other means of persuasion. Established political leaders now use social media to grab headlines, set the agenda, respond to opponents, fund raise, contact voters directly and organize their election campaigns. Leaders of protest movements have used social media to organize and galvanize grassroots support and to popularize new narratives: narratives that challenge and sometimes overturn conventional thinking. Yet each social media platform provides different affordances, different attributes, and are used differently by political leaders.

In this book, leading international experts provide an unprecedented look at the role of social media in leadership today. Through a series of case studies dealing with topics ranging from Emmanuel Macron and Donald Trump's use of Twitter, to Justin Trudeau's use of selfies and Instagram, to how feminist leaders mobilize against stereotypes and injustices, the authors argue that many leaders have found additional avenues to communicate with the public and use power. This raises the question of whether this is causing a power shift in the relationship between leaders and followers. Together the chapters in this book suggest new rules of engagement that leaders ignore at their peril.

The lack of systematic theoretically informed and empirically supported analyses makes Social Media and the New Politics of Political Leadership an indispensable read to students and scholars wishing to gain new understanding on what social media means for leadership.

Table of Contents

Political Leadership and Social Media: An Introduction

David Taras

Part 1: Leaders and the New Instruments of Media Persuasion

2. The President Tweets the Press: President-Press Relations and the Politics of Media Degradation

Joshua M. Scacco and Eric C. Wiemer

3. Vulgar Eloquence in the Digital Age: A Case Study of Candidate Donald Trump’s Use of Twitter

Jennifer Stromer-Galley

4. "Delete Your Account"? Hillary Rodham Clinton Across Social Media Platforms in the 2016 U.S. Presidential Election

Shannon C. McGregor and Regina C. Lawrence

5. The Visually Viral Prime Minister: Justin Trudeau, Selfies, and Instagram

Chasten Remillard, Lindsey M. Bertrand, and Alina Fisher

6. Tweeting the Agenda: Policy Making and Agenda Setting by U.S. Congressional Leaders in the Age of Social Media

Jacob R. Strauss and Raymond T. Williams

Part 2: Twitter, Leaders, and Populism

7. Populism and Social Media Popularity: How Populist Communication Benefits Political Leaders on Facebook and Twitter

Sina Blassnig, Nicole Ernst, Sven Engesser and Frank Esser

8. A Marriage of Twitter and Populism in the French Presidential Campaign? The Twitter-Discourse of Challengers Macron and Le Pen

Peter Maurer

9. Political Communication Patterns and Sentiments Across Time

Maurice Vergeer

Part 3: Social Media and Grassroots Politics

10. ‘Twitter Was Like Magic!’: Strategic use of social media in contemporary feminist activism

Kaitlynn Mendes

11. #Unsettling Canada 150, One Tweet at a Time: How Indigenous Leaders use Twitter to Resist and Reframe Mainstream News in Canada

Brad Clark

12. Fanning Flames of Discontent: A Case Study of Social Media, Populism, and Campaigning

Patrick McCurdy

13. Not A Leader! Theresa May’s Leadership Through the Lens of Internet Memes

Tamara Small and Mireille Lalancette

14. Twitter and Student Leadership in South Africa: The Case of #FeesMustFall

Tanja Bosch, Thierry M. Luescher, and Nkululeko Makhubu

Conclusion

Richard Davis

About the Editors

Richard Davis is Professor of Political Science and Director of the Office of Civic Engagement at Brigham Young University, USA. He is the author of several books on the Internet and American politics including Twitter and Elections Around the World: Campaigning in 140 Characters or Less (2016), Covering the Courts in the Digital Age (2014), The Symbiotic Relationship Between the U.S. Supreme Court and the Press (2014) and may more.

David Taras is Professor of Communication Studies and holds the Ralph Klein Chair in Media Studies at Mount Royal University, Canada. Before coming to Mount Royal, David taught at the University of Toronto, the University of Amsterdam and, most recently, the University of Calgary, where he served as the Ernest C. Manning Chair in Canadian Studies. While there, he received the Students’ Union Award for Teaching Excellence five times and was inducted into the Teaching Excellence Awards Hall of Fame in 2011. He was president of the Canadian Communications Association and served two terms on the Board of Governors of the University of Calgary. He received the Alberta Centennial Medal in 2005. A leading expert in the area of Canadian media policy and its relationship to Canadian identity and democracy, he is the author of The Newsmakers: The Media’s Influence on Canadian Politics (1990) and of Power & Betrayal in the Canadian Media (2001). He is co-author of The Last Word: Media Coverage of the Supreme Court of Canada (2006).

Subject Categories

BISAC Subject Codes/Headings:
POL000000
POLITICAL SCIENCE / General
POL018000
POLITICAL SCIENCE / Reference
SOC052000
SOCIAL SCIENCE / Media Studies