Speaking with a Purpose: 10th Edition (Paperback) book cover

Speaking with a Purpose

10th Edition

By Arthur Koch, Jason Schmitt


170 pages | 8 B/W Illus.

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Paperback: 9781138233935
pub: 2017-06-27
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pub: 2017-06-22
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pub: 2017-07-06
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Now in its 10th edition, Speaking with a Purpose is designed to help speakers develop the skills they need to prepare and deliver effective speeches. Based on a traditional step-by-step approach combined with up-to-date communication theory, this no-frills text allows students more time to prepare, practice, and present speeches. This edition includes two brand new chapters, both with a technological focus. Students and instructors can also enjoy updated online ancillary material with resources for each chapter. This text is a valuable resource in the traditional, online, or hybrid classroom.


"When I went off to college my father gave me just one piece of advice: Learn how to speak in public. How correct he was! But I wish I had this book to help me learn the art and science of public speaking much quicker!"

-David Meerman Scott, bestselling author and prolific international speaker

Table of Contents



Chapter 1 Speech Communication

Chapter 2 Audience Analysis

Chapter 3 Determine your Purpose and Subject

Chapter 4 The Introduction and Conclusion

Chapter 5 Gathering Supportive Material

Chapter 6 Supporting Your Ideas

Chapter 7 Organizing the Body of Your Speech

Chapter 8 Delivering Your Speech

Chapter 9 Informing

Chapter 10 Persuasion

Chapter 11 Group Communication

Chapter 12 Speaking Online

Chapter 13 The Tech Savvy Leader


About the Authors

Arthur Koch taught Speech and Communication at La Crosse State University, University of Wisconsin-Milwaukee as well as Milwaukee Area Technical College where he served as department chair.

Jason Schmitt is Associate Professor of Communication & Media at Clarkson University in Potsdam, New York. He is a regular columnist for Forbes and Huffington Post with a focus on new technology evolving higher education.

Subject Categories

BISAC Subject Codes/Headings:
LANGUAGE ARTS & DISCIPLINES / Communication Studies


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