Speaking with a Purpose  book cover
10th Edition

Speaking with a Purpose

ISBN 9781138233935
Published June 27, 2017 by Routledge
180 Pages 8 B/W Illustrations

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Book Description

Now in its 10th edition, Speaking with a Purpose is designed to help speakers develop the skills they need to prepare and deliver effective speeches. Based on a traditional step-by-step approach combined with up-to-date communication theory, this no-frills text allows students more time to prepare, practice, and present speeches. This edition includes two brand new chapters, both with a technological focus. Students and instructors can also enjoy updated online ancillary material with resources for each chapter. This text is a valuable resource in the traditional, online, or hybrid classroom.

Table of Contents



Chapter 1 Speech Communication

Chapter 2 Audience Analysis

Chapter 3 Determine your Purpose and Subject

Chapter 4 The Introduction and Conclusion

Chapter 5 Gathering Supportive Material

Chapter 6 Supporting Your Ideas

Chapter 7 Organizing the Body of Your Speech

Chapter 8 Delivering Your Speech

Chapter 9 Informing

Chapter 10 Persuasion

Chapter 11 Group Communication

Chapter 12 Speaking Online

Chapter 13 The Tech Savvy Leader


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Arthur Koch taught Speech and Communication at La Crosse State University, University of Wisconsin-Milwaukee as well as Milwaukee Area Technical College where he served as department chair.

Jason Schmitt is Associate Professor of Communication & Media at Clarkson University in Potsdam, New York.  He is a regular columnist for Forbes and Huffington Post with a focus on new technology evolving higher education.


"When I went off to college my father gave me just one piece of advice: Learn how to speak in public. How correct he was! But I wish I had this book to help me learn the art and science of public speaking much quicker!" 

-David Meerman Scott, bestselling author and prolific international speaker