Now in its 10th edition, Speaking with a Purpose is designed to help speakers develop the skills they need to prepare and deliver effective speeches. Based on a traditional step-by-step approach combined with up-to-date communication theory, this no-frills text allows students more time to prepare, practice, and present speeches. This edition includes two brand new chapters, both with a technological focus. Students and instructors can also enjoy updated online ancillary material with resources for each chapter. This text is a valuable resource in the traditional, online, or hybrid classroom.
Table of Contents
Chapter 1 Speech Communication
Chapter 2 Audience Analysis
Chapter 3 Determine your Purpose and Subject
Chapter 4 The Introduction and Conclusion
Chapter 5 Gathering Supportive Material
Chapter 6 Supporting Your Ideas
Chapter 7 Organizing the Body of Your Speech
Chapter 8 Delivering Your Speech
Chapter 9 Informing
Chapter 10 Persuasion
Chapter 11 Group Communication
Chapter 12 Speaking Online
Chapter 13 The Tech Savvy Leader
Arthur Koch taught Speech and Communication at La Crosse State University, University of Wisconsin-Milwaukee as well as Milwaukee Area Technical College where he served as department chair.
Jason Schmitt is Associate Professor of Communication & Media at Clarkson University in Potsdam, New York. He is a regular columnist for Forbes and Huffington Post with a focus on new technology evolving higher education.
"When I went off to college my father gave me just one piece of advice: Learn how to speak in public. How correct he was! But I wish I had this book to help me learn the art and science of public speaking much quicker!"
-David Meerman Scott, bestselling author and prolific international speaker