With climate change and other environmental issues becoming increasingly prominent, any successful sport organization now has to incorporate environmental concerns into their business strategy, while all sport managers must understand how to implement environmental initiatives into their everyday business. Sport Management and the Natural Environment is the first book to introduce environmental theory and best practice in the context of sport management, demonstrating how sport organizations can become more effective and sustainable, and exploring the important advocacy role that sport organizations have in local and global communities. It considers the unique social, economic and political space that sport occupies in society, and examines the most important practical managerial issues related to sport and the environment, including:
Including contributions from leading academics and practitioners, Sport Management and the Natural Environment is the perfect foundation text for any course touching on environmental issues or social responsibility in sport, and essential reading for any sport manager looking to improve their professional practice.
Section 1: Theoretical Foundations Sport and the Natural Environment 1. Introduction: Sport and the Natural Environment 2. Theoretical Foundations for Understanding Pro-environmental Behavior in Sport 3. Teaching Sport Management and the Natural Environment Section 2: Strategic Approach 4. Strategic Management 5. Management and Leadership related to Sport and the Environment 6. Environmental Policies and Strategic Planning 7. Corporate Social Responsibility and the Environment in the Sport Industry 8. Pressures from Stakeholders to Implement Environmental Sustainably Efforts 9. Evaluation and Analysis of Environmental Actions Section 3: Marketing and Communications 10. Sustainability Marketing: How to Effectively Speak "Greening" in the Sport Industry 11. The Necessity of Stakeholder "Buy in" of Environmental Sustainability Efforts 12. Commutating the Green in Sport Section 4: Finance and Sponsorship 13. Financial Drivers for Embedding Sustainability into a Sport Organization 14. Sustainability and Sport Sponsorships Section 5: Facility and Event Management 15. Building Sports Green Houses: Issues in Sustainable Facility Management 16. Preparing Environmental Friendly Events