1st Edition

Sport Management in the Ibero-American World Product and Service Innovations

    316 Pages 33 B/W Illustrations
    by Routledge

    This book explores innovation in technology, products, and services in sport management in the Ibero-American region, one of the most rapidly developing regions in world sport. This timely volume captures a sense of the potential impact and opportunities presented in the region for international sport businesses and sporting organisations. 

    The book presents cutting-edge research into topics as diverse as digitization in the Chilean sport industry; responses to COVID-19 by sports clubs in the region; consumer behavior in the Portuguese fitness industry; multiplatform content distribution in Brazilian basketball, and the strategy behind the growth and development of the Valencia marathon in Spain. It is full of insight, data, and examples of best practice in innovation. 

    This is fascinating reading for any student, researcher, or practitioner working in sport management, sport business, sport governance, international business and management, or Ibero-American studies.

    1. Ibero-American Sport Management: Challenges and Opportunities

    Gabriel Cepeda-Carrión, Jerónimo García-Fernández, Rosa López D´Amico and James J. Zhang 

    Part I: Innovations in Technologies 

    2. Digitization in the Emerging Chilean Sport Industry: The Case of BoxMagic Inc.

    Daniel Duclos-Bastías, Kyle Hepp, Daniel Ávila Arias, Frano Giakoni-Ramírez and Pablo Larenas Calderon

    3. Managing Employee’s Health While They Are Teleworking? A Corporate Well-Being Model in Times of COVID-19

    José M. Núñez-Sánchez, Carmina Jambrino-Maldonado, Jerónimo García-Fernández and Ramón Gómez-Chacón

    4. Innovation and Sport Policy in Brazilian Sports: The Sport Intelligence Research Institute

    Fernando Marinho Mezzadri, Gonzalo A. Bravo, Natasha Santos-Lise and Gustavo Bavaresco

    5. Crisis Management during COVID-19: Sport Clubs’ Initiatives and Innovations

    Paloma Escamilla-Fajardo, Juan M. Núñez-Pomar and Ferran Calabuig-Moreno 

    Part II: Innovations in the Fitness Industry 

    6. Innovation in Training Service for the Sport Management Sector in Ecuador

    Rosa López de D’Amico, Luisa Velez, María Dolores Gonzalez and Summar Gómez

    7. Healthy Universities: Managing Physical Activity and Sport Programs

    David de la Fuente Franco, Jerónimo García-Fernández and Ramón Gómez-Chacon

    8. Satisfaction with Services of a Public Sport Organization in Mexico

    Marina Reyes Robles, Rosa Elena Medina Rodríguez, María Grethel Ramírez Siqueiros and Oswaldo Ceballos Gurrola

    9. Impact of Products and Services Innovations on Consumer Behavior: Portugal Fitness Industry

    Vera Pedragosa, Jairo León-Quismondo and Thiago Santos

    10. Educational Quality in Physical Education during Covid-19 Pandemic

    Raquel Morquecho Sánchez, María Fernanda León Alcerreca, Lina Guadalupe Sierra García, Erika Alexandra Gadea Cavazos and Alma Rosa Lydia Lozano González

    11. Innovation in Sport Centres: Accessibility and Adapted Sports Programmes

    Zacarías Adame García, Alberto Nuviala Nuviala, Jerónimo García-Fernández and Nicolás Fernández Martínez 

    Part III: Innovations in Sports Events 

    12. Innovative Management Model and Multiplatform Distribution Content: The Liga Nacional de Basquete and Novo Basquete Brazil

    Ary José Rocco Júnior and Guilherme Buso

    13. Innovative Promotions to Attract Non-Resident Spectators: A Case Study in Portugal

    Maria José Carvalho, Marisa Sousa and Celina Gonçalves

    14. Success Factors in Sporting Events through IPA Approach: The Case of an International Horse Show Jumping

    Jairo León-Quismondo, Pablo Burillo, Thiago Santos and Álvaro Fernández-Luna

    15. Key Strategic and Innovative Decisions That Explain the Success of the Valencia Marathon

    Ramón Llopis-Goig and Juan L. Paramio-Salcines

    16. Ecuador as a Destination for International Events: A Case Study of Oceanman in Manta

    E. Su Jara-Pazmino and Simon M. Pack

    17. Sport Events as a Catalyst for Economic, Socio-Cultural, Tourism, and Environmental Sustainability in Portugal

    Mário Teixeira, Agamenon Júnior and André Sesinando

    18. Beach Volleyball Management in Brazil: Reflections on the Modality’s Autonomy

    Fernando Costa Marques d’Oliveira, Silvio de Cassio Costa Telles, Luiz Carlos Nery and Mário Coelho Teixeira


    Gabriel Cepeda Carrión is Professor in the management and marketing department at the Universidad de Sevilla, Spain. His main research topics include knowledge management, absorptive capacity, dynamic capabilities, and organizational learning and unlearning. He is currently working on several research projects on leadership and soft skills in sports funded by the European Commission and the Spanish Government.

    Jerónimo García-Fernández is Associate Professor in sports science in the department of physical education and sport at the University of Seville, Spain. His research focuses on the management of fitness centers, customer loyalty, consumer perception, digital transformation, customer satisfaction, and analysis of professional profiles linked to the sport and fitness sector. In 2016, he was the President of the Ibero-American Congress on Sports Economics that took place in Spain, and in 2020 and 2021, he was President of the International Conference on Technology in Physical Activity and Sport. He also belongs to the board of the Spanish Society of Sports Economy (SEED) and the Andalusian Association of Sports Managers (AGESPORT).

    James J. Zhang is Professor of sport management at the University of Georgia, USA. His primary research interests are applied measurement and/or applied studies examining sport consumer behaviour. He has previously been Editor of the International Journal of Sport Marketing and Sponsorship, Sport Management Section Editor of the Measurement in Physical Education and Exercise Science journal, and President of North American Society for Sport Management (NASSM).