This new edition of a widely adopted textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Content specific to each of the vital stakeholders in the sport business is included.
Foster, O’Reilly and Dávila present a set of modular chapters supported with international examples. Supplementary materials available to instructors include mini-cases, full case studies, activities, in-class lecture materials and exercises to help students apply the decision-making approach to real-world situations.
The book includes content about sport organizations, such as the Olympic Games, FIFA World Cup, the European Premier Leagues and Major North American Professional Sport Leagues. Stanford cases are updated for the second edition and entirely new chapters cover the latest topics, including esports, sports gambling, fantasy sports and crisis management. This is an ideal textbook for upper-level undergraduate and postgraduate students of sports business and management.
Table of Contents
Part I: Introduction to Sports Business Management
1. Decision Making: A Structured Approach
2. The World of Sports and its Business Ecosystem
3. Global Sporting Bodies, Federations, and Associations
Part II: Stakeholders
5. Professional Athletes and Players’ Associations/Unions
6. Clubs, Management, and Valuation
7. Club Player-Side Decision Making
9. College Sports I: Overview and NCAA Decision Making
10. College Sports II: Conference and College Level Decision-Making
Part III: Applications
11. Building Sports Engagement
12. Sport Marketing
13. Sports Sponsorship I: Strategy
14. Sport Sponsorship II: Activation, Evaluation & Servicing
15. Athlete Sponsorship, Endorsement, and Branding
16. Sporting Events and Mega-Events
17. Ticket Pricing and Venue-Related Revenue Streams
18. Building New Venues and Venue Management
19. Sports Gambling and Fantasy Sports
20. Sports Content Distribution: Broadcasting, Cable and OTT’s
21. Networks and Sport Content
22. Crisis Management
George Foster is the Konosuke Matsushita Professor of Management at the Graduate School of Business, Stanford University, USA.
Norm O’Reilly is Professor of Sport Management and the Director of the International Institute for Sport Business & Leadership, Lang School of Business & Economics, University of Guelph, Canada.
Antonio Dávila is Professor of Entrepreneurship and Accounting and Control at IESE Business School, University of Navarra, Spain.