Sports Business Management: Decision Making Around the Globe, 2nd Edition (Paperback) book cover

Sports Business Management

Decision Making Around the Globe, 2nd Edition

By George Foster, Norm O'Reilly, Antonio Dávila


608 pages | 115 Color Illus.

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Paperback: 9780367356064
pub: 2020-06-04
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This new edition of a widely adopted textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Content specific to each of the vital stakeholders in the sport business is included.

Foster, O’Reilly, and Dávila present a set of modular chapters supported with international examples, mini-cases, and exercises to help students apply the decision-making approach to real-world situations, involving organizations such as the Olympic Games, FIFA World Cup, the European Premier Leagues and Major North American Professional Sport Leagues. Harvard/Stanford cases are updated for the second edition, and entirely new chapters cover the latest topics, including eSports and Fantasy sport, outside-of-venue revenue streams, and crisis management.

This is an ideal textbook for upper-level undergraduate and postgraduate students of sports business and management, supported by a fully updated companion website featuring PowerPoint slides, test questions, teaching notes, and other tools for instructors.

Table of Contents

Part I: Introduction to Sports Business Management

1. Decision Making: A Structured Approach

2. The World of Sports and its Business Ecosystem

3. Global Sporting Bodies, Federations, and Associations

Part II: Stakeholders

4. Leagues

5. Professional Athletes and Players’ Associations/Unions

6. Clubs, Management, and Valuation

7. Club Player-Side Decision Making

8. Esports

9. College Sports I: Overview and NCAA Decision Making

10. College Sports II: Conference and College Level Decision-Making

Part III: Applications

11. Building Sports Engagement

12. Sport Marketing

13. Sports Sponsorship I: Strategy

14. Sport Sponsorship II: Activation, Evaluation & Servicing

15. Athlete Sponsorship, Endorsement, and Branding

16. Sporting Events and Mega-Events

17. Ticket Pricing and Venue-Related Revenue Streams

18. Building New Venues and Venue Management

19. Sports Gambling and Fantasy Sports

20. Sports Content Distribution: Broadcasting, Cable and OTT’s

21. Networks and Sport Content

22. Crisis Management

About the Authors

George Foster is the Konosuke Matsushita Professor of Management at Stanford University, USA.

Norm O’Reilly is Professor of Sport Management and the Director of the International Institute for Sport Business & Leadership, University of Guelph, Canada.

Antonio Dávila is Professor of Entrepreneurship and Accounting and Control at IESE, University of Navarra, Spain

Subject Categories

BISAC Subject Codes/Headings:
SPORTS & RECREATION / Business Aspects