512 pages | 75 Color Illus.
Sports Business Management will equip students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice.
Foster, O’Reilly, and Dávila present a set of modular chapters supported with plenty of examples, mini-cases, and exercises to help students apply the decision-making approach to real-world situations. Covering an international array of sports and organizations – including the Olympic Games, FIFA World Cup, US Major League Baseball, and more – the book also covers unique topics such as diversity in sport, the impact of technology, and social media. Rounding this out, the book provides around 50 Harvard/Stanford cases, along with case notes for instructors.
This is an ideal textbook for upper-level undergraduate and graduate students of sports business and management, fully supported by a companion website featuring PowerPoint slides, test questions, teaching notes, and other tools for instructors.
'An excellent textbook for undergraduate majors in sport-related programs or as an introductory book for sport-focused graduate students.' - Michael S. Willett, International Journal of Sport Communication
'This comprehensive book covers the fundamentals as well as going in-depth on key issues in sports management. It is full of examples and case studies directly relevant to all who study and work in sports. It should be required reading for all sport management students, as it contains chapters relevant to each course in a sports management curriculum.' - Daniel A. Rascher, University of San Francisco, USA
'This book offers a practical approach to learning with mini-cases, cases and evidence from experts in the field. Its applied approach and balance of US and international content make it appealing to a broad audience of undergraduate and graduate students in sports management and related fields. Access to 50 case studies, published in the Stanford/Harvard case study system, and an accompanying website are major strengths.' -Marijke Taks, University of Windsor, Canada
'This book illustrates that stakeholders and decision-making strategies are vital in every aspect of the sport business ecosystem. A mix of both short and long cases were well-chosen for each chapter and fully integrated with practical applications. I strongly recommend this book for anyone interested in sport business.'-Jennifer Mak, Marshall University, USA
'This in-depth and engaging text provides a sound understanding of the dynamic sport business environment. It chronicles how an exhaustive list of various sport-related organizations, including teams, leagues, clubs, federations, universities, media outlets, events, and facilities are structured, financed, and marketed in a rapidly changing world. The book’s detailed cases makes it an excellent centerpiece to a general sport business class, an outstanding supplement to various sport management sub-disciplines, and a thorough reference for sport business practitioners.' -Mark S. Nagel, University of South Carolina, USA
Part I: Introduction to Sports Business Management 1. Decision Making: A Structured Approach 2. The World of Sports and Its Business Ecosystem Part II: Stakeholders 3. Leagues 4. Clubs, Owners and Management 5. Professional Athletes and Players Associations/Unions 6. Club Player Side Decision Making 7. Global Sporting Bodies, Federations and Associations 8. College Sports 9. Sporting Events and Mega-Events Part III: Applications 10. Sport Marketing 11. Sport Sponsorship 12. Athlete Sponsorship, Endorsement and Branding 13. Ticket Pricing and Venue-Related Revenue Streams 14. Building Sports Engagement 15. Sport Broadcasting: Content and Distribution Decisions 16. Sport Broadcasting (2): National and Regional Sport Networks 17. New Venue Building and Venue Management 18. Valuation of Clubs, Companies, and Other-Sporting Related Assets