2nd Edition

Sports Finance and Management
Real Estate, Media, and the New Business of Sport, Second Edition

ISBN 9781138341814
Published October 24, 2018 by Taylor & Francis
504 Pages 59 B/W Illustrations

USD $44.95

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Book Description

As the sport business continues to evolve, so too, does Sport Finance and Management. The first version of this book took an in-depth look at changes in the sport industry, including interconnecting financial issues between teams and their associated businesses, the nature of fan loyalty influences, and the impact of sponsorship on team revenues. This second edition updates each of these elements, introduces relevant case study examples in new chapters, and examines the impact of changes in facility design, media opportunities, and league and conference policies on the economic success of teams, the salaries earned by professional players, and the finances of collegiate athletics.

Table of Contents


1. The New Business of Sport – The Redefinition of the Industry

2. Structures of Ownership

3. Financial Statements, Revenues, and Gains

4. Facilities: "Disneyfication," Design, and Urban Planning

5. Venue Financing and the Emergence of Public/Private Partnerships

6. Management Matters: The Administrative Structure for Venues

7. Teams, Venues, and Real Estate Development or Real Estate Development Companies with Franchises

8. Media and Sports Management

9. Universities with Sport Venues or Athletic Departments with An Affiliated University?

10. What Are Teams Worth? Franchise and Athletic Department Valuations

11. Demand and the Sports Business: Changing Customer Expectations

12. Pricing Strategies

13. Capital Budgeting and Team Investments

14. League and Conference Policies, Relationships with International Organizations and the Olympics

15. Team/Player Taxes and Profits

16. Applications in Real Time: New Venues, Development, & the Media in Public/Private Partnerships

17. Applications in Real Time: Team and Spring Training Relocations

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Jason A. Winfree, PhD, is an Associate Professor at the University of Idaho, Moscow, USA.

Mark S. Rosentraub, PhD, is the Bruce and Joan Bickner Endowed Professor of Sport Management in the School of Kinesiology at the University of Michigan, Ann Arbor, USA.

Brian M. Mills, PhD, is an Assistant Professor in the Department of Tourism, Recreation, and Sport Management at the University of Florida, Gainsville, USA.

Mackenzie P. Zondlak is the Manager of the Center for Sport and Policy in the School of Kinesiology at the University of Michigan, Ann Arbor, USA.