Sports Publicity: A Practical Approach, 2nd Edition (Paperback) book cover

Sports Publicity

A Practical Approach, 2nd Edition

By Joe Favorito


384 pages

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Paperback: 9780415635011
pub: 2012-11-12
Hardback: 9780415635004
pub: 2012-11-12
eBook (VitalSource) : 9780203084724
pub: 2012-11-27
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Effective communications skills are essential for any organization. In this fully revised and updated edition of his groundbreaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator. Drawing on nearly thirty years of professional experience, including work with the International Baseball Federation, New York Knicks, Philadelphia 76ers, Bloomberg Sports and the US Tennis Association, as well as projects with the NFL, USOC, NASCAR, MLB, MLS and many other elite groups and brands in sports and entertainment, Favorito outlines the history of sports communications, explores all the most important professional themes, topics and issues, and highlights exciting opportunities for future growth and development.

With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as:

  • Effective writing and speaking
  • Building and Marketing brands
  • Developing contacts and networks
  • Social and Digital Media Strategy
  • Gaining experience and internships
  • Crisis management
  • Successful pitching
  • Press conferences
  • Working with individual athletes, teams and league organizations
  • Agents, Broadcast Networks and Agencies
  • Understanding the global sports market

The second edition includes brand new material on using social media, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals.

No other book offers such a valuable insider’s view of the sports communications industry or the importance of PR and media relations in building successful sports organizations. Sports Publicity is essential reading for all students working in sport business, marketing or communications, and any PR practitioner looking to improve their professional skills and technique.

Table of Contents

Introduction 1. How it all Got Started 2. Getting Started and Building Contacts/Volunteerism 3. Reading, Writing and Speaking…and Not Just in English 4. How and What to Pitch 5. Working in the colleges 6. Working with a Professional Team 7. Working with an Individual Sport and Athlete 8. The League Publicity Office 9. Digital and Social Media 10. The Press Conference 11. Crisis Management 12. Promoting Sports in a Global Environment 13. The Agency Side 14. Women’s Sport 15. Looking Ahead Appendix 1: The Press Release Appendix 2: The Media Advisory Appendix 3: Game Notes Appendix 4: Player Biographies Appendix 5: Unique and Special Event Publicity Appendix 6: Media Seating Charts Appendix 7: The NHL Disaster Plan

About the Author

Joe Favorito is a leading consultant in strategic communications, marketing, social media, and public relations, and an instructor at Columbia University, USA. Joe runs a widely respected blog on sports marketing and publicity (, and publishes a weekly industry newsletter with 28,000 members in over 25 countries.

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Public Relations
SPORTS & RECREATION / Business Aspects