Stats Means Business : Statistics and Business Analytics for Business, Hospitality and Tourism book cover
3rd Edition

Stats Means Business
Statistics and Business Analytics for Business, Hospitality and Tourism

ISBN 9781138588226
Published May 29, 2019 by Routledge
308 Pages 83 B/W Illustrations

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Book Description

Stats Means Business is an introductory and comprehensive textbook written especially for Hospitality, Business and Tourism students who take statistics or quantitative methods modules. By minimising technical language, providing clear definitions of key terms and giving emphasis to interpretation rather than technique, this book caters to beginners in the subject.

This book enables readers to appreciate the importance of statistical analysis in hospitality, tourism and other fields of business, understand statistical techniques, develop judgement in the selection of appropriate statistical techniques and interpret the results of statistical analysis.

This new edition has been fully revised and updated to include:

  • New content on business analytics
  • Case studies demonstrating practical applications
  • An extensive selection of new self-test questions

Stats Means Business is an ideal, accessible and practical introduction to statistics and quantitative research methods for Hospitality, Business and Tourism students.

Visit the companion website at for bonus teaching and learning resources. 

Table of Contents

1: Numbers in business: the basics

2: Presenting data

3: Summarising values of a single variable

4: Summarising bivariate data

5: Assessing risk

6: Putting probability to work

7: Modelling populations

8: Statistical decision-making

9: Statistical decision-making with bivariate data  

10: Introducing business analytics

11: Managing statistical research

Appendix 1

Appendix 2

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John Buglear and Adrian Castell work at Nottingham Business School, Nottingham Trent University, where John teaches Statistics and Adrian teaches Business Analytics.


‘Statistics is often viewed as a minefield experience for students. What Stats Means Business does is to allow all students, irrespective of past experience, to plot a successful route through that quagmire. It provides clear and concise explanations coupled with relevant worked examples thereby providing a step by step process that creates relevance to the student. I would recommend this text to all students wishing to gain a strong grounding in the statistical needs of both business and research.’

Karl T. Knox, International Business, Marketing & Tourism, University of Bedfordshire, UK

‘This book is written in an engaging style with clear explanations articulated in a very accessible way. The use of examples and interesting case studies ("vignettes") brings home the importance and relevance of statistics and quantitative techniques for students of business and management. The book will help to allay the fears that students can sometimes have towards statistics.’   

Dr Dean Garratt, Senior Teaching Fellow, Aston Business School, UK

‘This book is a valuable resource for managers. It is written in a clear and easily understood style, and can be used as a program for both in-work and pre-work manager development. The clear exposition of each chapter’s content and learning outcomes are supported by practical exercises that enable reader application of the techniques outlined.’

Conrad Lashley, Professor Emeritus, NHL Stenden International Hospitality Management School, The Netherlands