Stats Means Business : Statistics and Business Analytics for Business, Hospitality and Tourism book cover
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Stats Means Business
Statistics and Business Analytics for Business, Hospitality and Tourism





ISBN 9781138588226
Published June 4, 2019 by Routledge
294 Pages - 83 B/W Illustrations

 
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Book Description

Stats Means Business is an introductory and comprehensive textbook written especially for Hospitality, Business and Tourism students who take statistics or quantitative methods modules. By minimising technical language, providing clear definitions of key terms and giving emphasis to interpretation rather than technique, this book caters to beginners in the subject.

This book enables readers to appreciate the importance of statistical analysis in hospitality, tourism and other fields of business, understand statistical techniques, develop judgement in the selection of appropriate statistical techniques and interpret the results of statistical analysis.

This new edition has been fully revised and updated to include:

  • New content on business analytics
  • Case studies demonstrating practical applications
  • An extensive selection of new self-test questions

Stats Means Business is an ideal, accessible and practical introduction to statistics and quantitative research methods for Hospitality, Business and Tourism students.

Visit the companion website at www.routledge.com/cw/buglear for bonus teaching and learning resources. 

Table of Contents

1: Numbers in business: the basics

2: Presenting data

3: Summarising values of a single variable

4: Summarising bivariate data

5: Assessing risk

6: Putting probability to work

7: Modelling populations

8: Statistical decision-making

9: Statistical decision-making with bivariate data  

10: Introducing business analytics

11: Managing statistical research

Appendix 1

Appendix 2

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Author(s)

Biography

John Buglear and Adrian Castell work at Nottingham Business School, Nottingham Trent University, where John teaches Statistics and Adrian teaches Business Analytics.

Support Material

Companion Website

Please visit our companion website for additional support materials.