1st Edition

Strategic Business Forecasting
The Complete Guide to Forecasting Real World Company Performance, Revised Edition



ISBN 9781574442519
Published January 28, 2000 by CRC Press
308 Pages

USD $160.00

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Book Description

A book on practical business forecasting belongs in the library of everyone interested in business. Forecasting is extremely important to finance and accounting executives, business economists and managers at all levels.
Strategic Business Forecasting: The Complete Guide to Forecasting Real World Company Performance provides you with a working knowledge of the fundamentals of business forecasting that can be applied in the real world regardless of the size of the firm. The author explains the basic forecasting methodology and the practical applications. All aspects of business are discussed, making this a comprehensive and valuable reference.
The author avoids theoretical and mathematical discussions to gets right into how, when , and why to use this book. Many practical examples, applications, illustrations, guidelines, measures, checklists, rules of thumb, tips, graphs, diagrams and tables aid your comprehension of the subject. The author displays and explains printouts obtained using many popular spreadsheet programs and software packages.
The book goes far beyond just sales forecasting, encompassing a wide range of topics of major importance to practical business managers and finance professionals, including cash flow forecasting, cost prediction, earnings forecasts, bankruptcy prediction, foreign exchange forecasting, and interest rate forecasting. Written in an easy-to-read style, it is practical, current, and intriguing - a reference book to use throughout your business career.

Table of Contents

Introduction
Forecasting and Managerial Planning
Forecasting, Budgeting, and Business Valuation
Forecasting Methods
Moving Averages and Smoothing Methods
Regression Analysis
Multiple Regression
Time Series Analysis and Classical Decomposition
Forecasting with No Data
The Box-Jenkins Approach to Forecasting
Models Based on Learned Behavior - Markov Model and Indirect Methods
What are the Right Forecasting Tools for You?
Applications
Financial and Earnings Forecasting
Cash Flow Forecasting
Analysis of Cost Behavior and Cost Prediction
Bankruptcy Prediction
Forecasting Foreign Exchange Rates
Interest Rate Forecasting
Technological Forecasting
Forecasting for the 21st Century
Glossary
Appendix
Index

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Reviews

Winner of a Choice magazine's Outstanding Academic Title award, January 2001

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of a Choice magazine's Outstanding Academic Title award, January 2001

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