The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields.
This volume collects the work and idea of scholars who cover the spectrum of strategic communication from source to message to audience to channel to effects. Strategic Communication offers news perspectives across contexts and is rooted firmly in the rich research traditions of persuasion and media effects. Spanning multiple disciplines and written to appeal to a large audience, this book will be found in the hands of researchers, graduate students, and students doing interdisciplinary coursework.
Table of Contents
Preface. New Agendas for Strategic Communication.
By Anthony Dudo, Ph.D. and LeeAnn Kahlor, Ph.D. p. #
Chapter 1. A Story about Stories in Strategic Communication.
By Michael Dahlstrom, Ph.D. p. #
Chapter 2. Strategic Storytelling: Narrative Messaging in Entertainment and Emergent Media.
By Heather L. LaMarre, Ph.D. p. #
Chapter 3. The Promise of Participatory Media: Identifying the Potential Roles of Influential Content Generators in Prosocial Strategic Communication.
By Kajsa Dalrymple, Ph.D and Rachel Young, Ph.D. p. #
Chapter 4. The Social Nature of Online Media and its Effects on Behaviors and Attitudes.
By Ashley Anderson, Ph.D. p. #
Chapter 5. How We Talk and Why it Matters.
By Myiah Hutchens, Ph.D. p. #
Chapter 6. Strategic Communication and U.S. National Security Affairs: Applied Critical-Cultural and Rhetorical Perspectives.
By Hamilton Bean, Ph.D. p. #
Chapter 7. Marketer-Consumer Language Cooperation in Strategic Communication.
By Ann Kronrod, Ph.D. p. #
Chapter 8. How Marketing Communications Influence the Formation of Food Habits Prior to Adulthood.
By Anna McAlister, Ph.D. p. #
Chapter 9. Social Media and Crisis Communication: Explicating the Social-Mediated Crisis Communication Model.
By Lucinda Austin, Ph.D. and Yan Jin, Ph.D. p. #
This series brings together groups of emerging scholars to tackle important interdisciplinary themes that demand new scholarly attention and reach broadly across the communication field’s existing courses. Each volume stakes out a key area, presents original findings, and considers the long-range implications of its "new agenda."