1st Edition

Strategic Corporate Social Responsibility in Malaysia

ISBN 9780367174989
Published February 7, 2019 by Routledge
168 Pages 17 B/W Illustrations

USD $155.00

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Book Description

To fully comprehend corporate social responsibility (CSR), corporations must understand the many-sided nature of CSR. This book provides insight into the theoretical foundation, beliefs, and expectations of the multiple stakeholders; the governance of CSR commitment; and corporations’ strategies associated with the design, development, implementation and communication strategies for CSR through the case study on Malaysia. The book also explains why corporations should pursue a dual economic and social function and why it being critical to an organisation’s success. It also describes the CSR trends and influences such as sustainability and globalisation on the future of CSR.

Table of Contents

1. The evolution of corporate social responsibility Rusnah Muhamad and Noor Akma Mohd Salleh

2. Corporate social responsibility engagement by companies: theory, concept, model, and impact Rusnah Muhamad, Noor Akma Mohd Salleh, and Ibrahim Mohd-Sabrun

3. Corporate social responsibility for whom? Ibrahim Mohd-Sabrun and Rusnah Muhamad

4. The role of corporate governance and corporate social responsibility in socio-economic development Noor Adwa Sulaiman, Rusnah Muhamad, and Noor Akma Mohd Salleh

5. Corporate social responsibility in Malaysia Azlina Abdul-Jalil and Nurliana Md-Rahin

6. Social media and corporate social responsibility communication strategies Noor Akma Mohd Salleh and Rusnah Muhamad

7. Corporate social responsibilities and learning capabilities: are they relevant? Wan Kalthum Yahya, Norbani Che-Ha, and Mozard Mohtar

8. Corporate social responsibility practices in Islamic banks Fatimah Noor Rashidah Mohd-Sofian and Rusnah Muhamad

9. Corporate social responsibility balanced scorecard and the business performance of SMEs Edward Wong Sek Khin and Rusnah Muhamad

10. Corporate social responsibility – fast forward Noor Akma Mohd Salleh and Rusnah Muhamad


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Rusnah Muhamad is Associate Professor of Accounting at the University of Malaya. Her research interests among others are Islamic banking and finance, financial reporting from an Islamic perspective, corporate social responsibility (CSR), Islamic tourism and Islamic business ethics.

Noor Akma Mohd Salleh is Associate Professor of Information Systems at the Faculty of Business and Accountancy, the University of Malaya. Her primary research activities involve the area of adoption behaviour of innovative information systems (e.g., accounting and business information systems) by organisations, and also the area of information management and it effect on organisations.