1st Edition

Strategic Management During a Pandemic

Edited By Vikas Kumar, Gaurav Gupta Copyright 2022
    272 Pages 11 B/W Illustrations
    by Routledge

    272 Pages 11 B/W Illustrations
    by Routledge

    The COVID-19 pandemic changed world dynamics, working scenarios, as well as professional and emotional dimensions. The virus has emerged as a significant threat for the continuity of business. Keeping the gravity of the problem in mind, companies must understand the need for change and must now update their strategy to account for pandemics.

    The next pandemic may be more severe than the current one, meaning that organizations need to devise mechanisms and business models to fight with these situations and maintain business continuity. They should not only look forward to saving plants, machinery and infrastructure, but also concentrate on employee welfare, customer engagement and satisfaction during this crisis time. The book will not only present the evidence of various effective solutions to run a business in the time of a pandemic, but also put forward the new models and practices of business being followed by people at the time of crisis. It aims to create a bridge between existing business models and proposed business solutions, focusing on existing theories and most importantly case studies from recent happenings.

    This rich collection of chapters will provide insights regarding the business challenges, opportunities and practices during pandemic situations like COVID-19, making it particularly valuable to researchers, academics and students in the fields of strategic management, leadership and disaster management.

    Foreword by Prof. K K Aggarwal

    Foreword by Dr. (Fr.)  Viju P. Devassy

    1. Precursor to Lockdown Economies

    Prabhat Pankaj, Varun Chotia, Vranda Jain and Tavishi Tewary 

    2. Global Economy and Business Strategies During Pandemic: A Multi-Country Analysis

    Ravinder Rena and Ifeanyi Mbukanma 

    3. Business Diplomacy and Lobbying during Pandemic

    Faisal Ahmed and Hardik Gupta 

    4. To Control or to Delegate? Effective Leadership in Challenging Times

    Eko Liao, Amy Yamei Wang and Cheryl Qianru Zhang 

    5. Managing Efficiency and Effectiveness in "New Normal" Work Environment

    Shameem Shagirbasha 

    6. Managing Customer Relationships During Uncertainty: A Case of B2B Firms

    Mikko Mäntyneva 

    7. Manufacturing vs Services: The Pandemic Impact

    Archana Choudharyand Manoj Gour Chintaluri 

    8. Government Policies During Pandemic: Indonesian vs Sri Lankan Perspective

    Hotniar Siringoringo and Ravindra Hewa Kuruppuge

    9. Bailouts and Government Support During Pandemic

    Mohit Rewari and Vibha Kalra 

    10. Triple Bottom Line During Pandemic

    Akanksha Jain, Priyam Mendiratta and Smita Kashiramka 

    11. Online Learning Trends During the Pandemic: Case of Service Sector Professionals

    Arunava Dalal, Ajay Kumar Ganguly and Subrata Chattopadhyay 

    12. Global Impact of COVID-19 on the Manufacturing Industry and Supply Chain Management: An Indian Perspective

    Pravin Kumar and Anu Gupta


    Vikas Kumar is a professor at Chaudhary Bansi Lal University, Bhiwani, India.

    Gaurav Gupta is an assistant professor of Marketing at CHRIST (Deemed to be University), NCR, India.