1st Edition

Strategic Management and Online Selling
Creating Competitive Advantage with Intangible Web Goods

ISBN 9780415652001
Published November 1, 2012 by Routledge
272 Pages

USD $52.95

Prices & shipping based on shipping country


Book Description

Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.

Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.

Table of Contents

1. Introduction 2. Intangible Web Good Provision in its Environment 3. Explanations of Competitive Advantage Realization from Strategic Mangement Theory 4. Competitive Advantage Realization with Intangible Web Goods 5. Conclusion With Regard to Online Selling of Digital Goods and Strategic Management Bibliography

View More