Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods (Paperback) book cover

Strategic Management and Online Selling

Creating Competitive Advantage with Intangible Web Goods

By Susanne Royer

© 2005 – Routledge

272 pages

Purchasing Options:$ = USD
Paperback: 9780415652001
pub: 2012-11-02
Hardback: 9780415349949
pub: 2005-05-05
eBook (VitalSource) : 9780203339183
pub: 2013-04-15
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Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.

Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.

Table of Contents

1. Introduction 2. Intangible Web Good Provision in its Environment 3. Explanations of Competitive Advantage Realization from Strategic Mangement Theory 4. Competitive Advantage Realization with Intangible Web Goods 5. Conclusion With Regard to Online Selling of Digital Goods and Strategic Management Bibliography

About the Series

Routledge Advances in Management and Business Studies

Management and business studies are firmly established as a popular, important and significant area of study in the academic world. Bringing together theories and thought from a wide range of disciplines, this series features cutting -edge research addressing all the major issues in business and management today, helping to define and advance the field.

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Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Sales & Selling
BUSINESS & ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce)