Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout.
Among the new features and topics included in this edition are:
- Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategy
- New international Tourism, Hospitality and Events case studies from both SME’s and large-scale businesses are integrated throughout to show applications of strategic management theory, such as objectives, products and markets and strategic implementation. Longer combined sector case studies are also included at the end of the book for seminar work.
- New content on emerging strategic issues affecting the tourism ,hospitality and events industries, such as innovation, employment, culture and sustainability
- Web Support for tutors and students providing explanation and guidelines for instructors on how to use the textbook and case studies, additional exercises, case studies and video links for students.
This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. This book is an essential resource to Tourism, Hospitality and Events students.
Table of Contents
Part One: Strategy and the Tourism, Hospitality and Events’ Contexts 1. Strategy and Strategic Objectives for Tourism, Hospitality and Event Organisations 2. Introduction to Strategy for Travel, Tourism and Hospitality Part Two: Analysing the Internal Environment Introduction 3. Tourism, Hospitality and Event Organisations – The Operational Context: Competencies, Resources and Competitive Advantage 4. Tourism, Hospitality and Event Organisations – The Human Resources Context 5.Tourism, Hospitality and Event Organisations – The Financial Context 6. Tourism, Hospitality and Event Organisations – The Products and Markets Context Part Three: Analysing the External Environment 7. The External Environment for Travel, Tourism and Hospitality Organisations – The Macro Context 8. The External Environment for Travel, Tourism and Hospitality Organisations – The Micro Context 9. SWOT Analysis Part Four: Strategic Selection 10. Competitive Strategy and Strategic Direction for Tourism Hospitality and Event Organisations 11. Strategic Methods of Development for Travel, Tourism and Hospitality 12. Strategic Evaluation and Selection Part Five: Strategic Implementation and Strategy in Theory and Practice 13. Strategic Implementation for Tourism, Hospitality and Events 14. International and Global Strategies for Tourism, Hospitality and Event 15. Strategy and the Tourism, Hospitality and Events - Theory and Practice Part Six: Case Analysis for Tourism, Hospitality and Events Case Analysis Case 1: Strategic Alliances in the Airline Industry Case 2: Tourism Queensland: Strategic Positioning and Promotion Case 3: Ryanair: Evolution of Competitive Strategy Case 4: Hyatt Hotels: A Family Firm Goes for Growth Case 5: Days Inn: Franchising Hospitality Assets in China Case 6 : Reed Exhibitions - The World's Leading Events Organizer Case 7: Thomas Cook - Turnaround for an Historic Travel Brand Index
Nigel Evans is Assistant Dean of the School of Social Sciences, Business and Law at Teeside University. He has published widely in tourism and management and taught strategy for many years on varied programmes including MBA and BA (Hons) Travel and Tourism programmes at Teeside and Northumbria Universities.
"Nigel Evans’ textbook has long been essential reading for students on Strategic Management in Tourism courses. This new edition is very welcome and extending the coverage to hospitality and events and the inclusion of diverse international case studies and an extensive glossary is timely and will be well received by students and course tutors. The book should also be of interest to practitioners in tourism, hospitality and events." - Dr Philip Long, Associate Dean, Head of Tourism Academic Group, School of Tourism, Bournemouth University
"Nigel Evans has provided great cases and updated perspectives on the nature of the closely entwined tourism, hospitality and events sectors and their internationalized dimension. The style of the book is attractive and interesting, using lots of graphics and illustrations as well as many examples and cases to keep students not only engaged but also firmly in touch with the realities and implications of strategic management." - Professor Ray Pine, Dean, Faculty of Management and Hospitality, Technological & Higher Education Institute of Hong Kong
"The second edition of this text has been long awaited by many who continually referred to the first edition. The book fulfils the task of being a fully comprehensive text on all three industries; tourism, hospitality and now also events; this is normally very difficult to achieve in a strategy text book. It is essential for students and lecturers as achieves a superb balance between theory and industry practice with the case studies perfectly demonstrating both. It cannot be too highly recommended." - Dr Bridget Major, Principal Lecturer, Newcastle Business School, Northumbria University
Please visit our companion website for additional support materials.