672 pages | 97 Color Illus.
Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout.
Among the new features and topics included in this 3rd edition are:
This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. It is an essential resource for Tourism, Hospitality and Events students.
'The Third Edition of this beautifully presented and illustrated text is extremely welcome. As a teaching resource, it is invaluable, providing that rare resource, a text addressing global strategic management theory clearly and interestingly but also set within the contemporary context of the industries. The extensive case studies provide innovative learning material for students to really engage with industry practice and comprehend theoretical application and are extremely useful.'
Dr Bridget Major, Principal Lecturer, Newcastle Business School, Northumbria University, UK
'Forward planning and adopting best practice have never been more important for international tourism and its related sectors. Resource pressures, environmental concerns, competitive pressures, economic uncertainty and political instability all point to the need for effective strategic management. This comprehensive and accessible text with insightful case studies provides an essential guide for students, academics and practitioners. Nigel Evans’s book not only understands the issues facing tourism, hospitality and events organizations, it provides ways to manage them effectively.'
Professor Mike Robinson, University of Birmingham, Editor, Journal of Tourism and Cultural Change, UK
'This book has long proved to be an invaluable resource for those studying strategic management within the tourism, hospitality and events sectors. This third edition, benefitting from new contemporary case studies, continues to offer a detailed, authoritative yet highly accessible perspective on strategic management. Readers are challenged with questions and ‘think points’ and, importantly, concepts are frequently illustrated with real-world examples. A must read for student and tutors.'
Richard Sharpley, Professor of Tourism & Development, University of Central Lancashire, UK
Part One Strategy and the Tourism, Hospitality and Events’ Contexts
Part Two Analyzing the Internal Environment
Part Three Analyzing the External Environment and SWOT
Part Four Strategic Formulation, Evaluation and Selection
Part Five Strategic Implementation and Strategy in Theory and Practice
Part Six Case Analysis for Tourism, Hospitality and Events
Case Study Summary
Case 1 Competing or Cooperating in the Airline industry: Strategic Alliances or going it alone?
Case 2 Queensland Australia: Tourism and Events - Strategic Positioning and Promotion
Case 3 Ryanair: Evolution of Competitive Strategy
Case 4 Hyatt Hotels: A Family Firm Goes for Growth
Case 5 Days Inn: Franchising Hospitality Assets in China
Case 6 Reed Exhibitions: Strategic Issues for a Leading Events Management Company
Case 7 Thomas Cook: An Historic Travel Brand faces Challenging Times
Case 8 Airbnb: Back to the Future – a ‘disruptor’ for Global Hospitality