Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student.
Among the new features and topics included in this edition are:
* international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines
* user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries
* contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances
Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.
Introduction; Strategy and strategic objectives for travel and tourism organizations; Introduction to strategy for travel and tourism; The travel and tourism organization - competences, resources and competitive advantage; The travel and tourism organization - the human context; Financial analysis and performance indicators; The travel and tourism organization - products and markets; The external environment for travel and tourism organizations - the macro context; The external environment for travel and tourism organizations - the micro context; SWOT Analysis; Competitive strategy and strategic direction for travel and tourism organizations; Strategic methods of development for travel and tourism; Strategic evaluation and selection; Strategic implementation for travel and tourism organizations; International and global strategies for travel and tourism organizations; Case studies; Glossary; Index.