Strategic Management for the XXIst Century: 1st Edition (Hardback) book cover

Strategic Management for the XXIst Century

1st Edition

By Reza Vaghefi, Alan B. Huellmantel

CRC Press

565 pages

Purchasing Options:$ = USD
Hardback: 9781574442106
pub: 1998-11-30
$140.00
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Description

The market forces shaping business today are fundamentally changing the way we do business. To remain competitive, new management strategies must be developed and implemented. Corporate executives and managers everywhere need the latest management tools to help them revitalize their business and successfully position their organization for the future. No matter what type of business you are in, Strategic Management for the XXIst Century provides valuable insights to help you lead your organization by using the newest approaches for strategic planning.

This essential resource not only explains the concept of strategic management, but also offers a step-by-step blueprint for creating a strategic planning system consisting of three components: strategic, administrative, and operational. An insightful and visionary reference, Strategic Management for the XXIst Century explains the logical relationships between a planning system and the structure within which they are executed. Also discussed are techniques of trend analysis, scanning projections, probability studies and "futures research"--the answer to bridging the gap between today's and tomorrow's markets.

Table of Contents

THE TEXT

The Art of Governing

Management Life Cycle

External versus Internal Issues

Globalization of Business

The Thrust Into Global Markets

General Electric: Fifty Years of Strategic Planning

Planning Prior to 1939

Ralph Cordiner (1950-1963)-The Entrepreneurial Era

Fred Borch (1963-1971)-The Strategic Planning Era

Reginald Jones (1972-1981)-The Strategic Management Era

John F. Welch (1981- )-The Thinking/Visionary Leadership Era

Strategic Management for the XXI Century

Standardized Terminology

The AACSB Study

The McKinsey Report

Visionary Leadership

Strategic Thinking

The Creative Process

Barriers to Creativity

Converting the Vision Into a Strategic Plan

The Annual Budget Role in Implementing the Strategic Plan

Prioritizing: Measuring the Relative Value of Strategies

Directing and Controlling the Strategic Planning System

Finance-Marketing Interface

The Challenge for the XXIst Century

The Concept and Purpose for Corporate Strategic Planning

Marketing Research's Role in Strategic Marketing

Level Three Marketing Research Department

Marketing: The Gatekeeper for External Changes

The Interface

Marketing's New Responsibilities

Functional Strategic Planning

The Planning Organization

The Role of the Organizational Structure

Organizational Planning

The Chief Planner and the Planning Team

Strategic Management in Human Resources and Purchasing

Strategic Planning

Human Resource Management's Three Strategic Dimensions

Strategic Purchasing

Strategic Planning Process

Purchasing's Contribution to Strategic Planning

Some Observations

Non-Business Strategic Planning

The Executive Summary

The Purpose for a Strategic Plan

The Planning Audit

Thinking Strategically About the Future

Implementation of Strategic Plan

The Purpose of Business

Information Gathering

Developing Strategies

The Long Range Financial Plan

CASES

Key Financial Ratios

The Objectives and Philosophy of Case Method

Southeast Shipyard

Matsushita Electrical Industrial Co.

McDonnell-Douglas-Turning the Corner

Ben and Jerry's

American Airlines, Inc.

The United States Automobile Industry

Foreign Cars in the United States

The New Chrysler Corporation

Toyota Motor Company

Mercedes

Anheuser Busch Company

Union Camp Corporation

Note on the Pharmaceutical Industry

Schering-Plough Corporation

Merck, Inc.

Boeing Company

History of Cellular Communications

Johnson and Johnson

Sunkyong Group of South Korea

Subject Categories

BISAC Subject Codes/Headings:
BUS042000
BUSINESS & ECONOMICS / Management Science