Strategic Management in the Maritime Sector
A Case Study of Poland and Germany
First published in 1999, this volume explores port strategic management in Poland and Germany. It is part of the Plymouth Studies in Contemporary Shipping series represents a unique collection of papers and edited texts from the leading maritime institute in Western Europe at the University of Plymouth. It covers all aspects of the industry from operations through to the logistical framework that supports the sector. Designed both for practising academics and the shipping and ports industry itself, the series, combining the output for some of the leading academic commentators in the world from the UK, Korea, Germany and Poland, is an original and novel contribution to the maritime debate.
Table of Contents
1. Introduction. Michael Roe. 2. The Application of Computer Simulation Tools to Port Management. Aleksandra Wrona. 3. Marketing Orientation in Polish Seaports. Hanna Figwer. 4. Servicing Maritime Transportation Firms – a Marketing Management Perspective. Joanna Miotke-Dziégel. 5. Refining Management Systems in Polish Maritime Development. Janusz Zurek. 6. Marketing Management in Seaports. Konrad Misztal. 7. The Present State and Development Opportunities in Gdynia Port. Adam Salomon. 8. New Legal Regulations for Seaport Management in Poland. Institutional Aspects of Polish Seaport Management Compared with Ports of the European Union. Krzysztof Dobrowolski and Stanisław Szwankowski. 9. Eastern European Development and the Role of International Transport – a Case Study of Poland. Michael Roe. 10. Privatisation of Ports – the Case of Eastern Germany. Karl-Keinz Breitzmann. 11. Managing Transition – Privatisation and Restructuring of Former Socialist Shipping Companies in the Baltic Sea Region. Falk von Seck.