Strategic Outsourcing, Innovation and Global Supply Chains : A Case Study from the Aviation Industry book cover
1st Edition

Strategic Outsourcing, Innovation and Global Supply Chains
A Case Study from the Aviation Industry

  • Available for pre-order on April 12, 2023. Item will ship after May 3, 2023
ISBN 9781032455396
May 3, 2023 Forthcoming by Routledge
250 Pages 24 B/W Illustrations

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Book Description

This book provides a comprehensive overview of the decision-making models employed for the purpose of outsourcing strategic activities. It offers readers an exhaustive theoretical framework, which is more robust than what is currently available in the extant literature. It presents an integrated set of dimensions that will be helpful when a firm has to decide what kind of new product innovation activities or strategic activities, in general, are needed to outsource – and when. This decision-making model acknowledges the complexity of this initiative and, in so doing, effectively supports decision-makers. This integrated perspective combines a theoretical framework with practical solutions from the point of view of both concrete action and management. The model proposed by the authors entails a valuable approach within the context of new product development, specifically when innovation is technology driven. It encompasses nine different variables for the decision-making process. The proposed model is then tested on and applied to the case study of the innovative “Boeing 787 programme”. The case study presents a comprehensive evaluation of the challenges that outsourcing product innovation can entail when a global supply chain is involved, especially in cases where innovation regards technologically complex products, such as commercial aircraft, whose innovation depends on technological development, and – more precisely – new materials. The book will be of particular interest to scholars and researchers in the field of strategic innovation management, supply chain and network management, industrial marketing management, and international management.

Table of Contents

Introduction 1. Outsourcing in times of disruption 2. Theories of the firm and implications for outsourcing 3. Review of existing models in the strategic outsourcing literature 4. Case Study: The BOEING 787 Dreamliner Programme: leveraging the capabilities of the global and collaborative supply-partners network through technological disruption in the aircraft industry 5. Proposing a conceptual decision-making model for outsourcing new product development Afterword: The supply chain in the aviation industry: an insider's perspective

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Luigi Cantone is a Full Professor of Marketing and Strategic Management in the Department of Economics, Management, Institutions at Federico II University of Naples, Italy. His research interests focus on the issues of brand  management, place marketing, strategic outsourcing, and business model innovation. Until today, his academic track-record shows more than 80 publications overall. His research has been published in top-ranked international and Italian distinguished academic international journals, such as for leading Italian and international publishing houses.

Pierpaolo Testa is an associate professor in Economics and Business Management at the Federico II University of Naples. He also holds a Ph.D. In Management from the same Institution. He carries out research on the themes of strategic innovation, outsourcing, and branding. The results of his research have been published on leading management and marketing international journals. He has also published a research monograph relating business model innovation.

Giuseppe Fabio Cantone is Business Intelligence and Marketing Analyst, providing as consultant the creation of business intelligence analysis systems in synergy with the management consulting. Also, he is engaged in academic research activity relating to issues of brand management, business model innovation, and strategic outsourcing. His research has been published in international academic journals, such as in book chapters of Italian publishing houses. He earned PhD in Management from the Federico II University of Naples in 2020.