1st Edition

Strategic Social Media as Activism Repression, Resistance, Rebellion, Reform

Edited By Adrienne Wallace, Regina Luttrell Copyright 2024
    340 Pages 13 B/W Illustrations
    by Routledge

    340 Pages 13 B/W Illustrations
    by Routledge

    Drawing on a range of theoretical and empirical perspectives, this volume examines the roles strategic communications play in creating social media messaging campaigns designed to engage in digital activism.

    As social activism and engagement continue to rise, individuals have an opportunity to use their agency as creators and consumers to explore issues of identity, diversity, justice, and action through digital activism. This edited volume situates activism and social justice historically and draws parallels to the work of activists in today’s social movements such as modern-day feminism, Black Lives Matter, #MeToo, Missing Murdered Indigenous Women, and We Are All Khaled Said. Each chapter adds an additional filter of nuance, building a complete account of mounting issues through social media movements and at the same time scaffolding the complicated nature of digital collective action.

    The book will be a useful supplement to courses in public relations, journalism, social media, sociology, political science, diversity, digital activism, and mass communication at both the undergraduate and graduate level.

    Part 1: Repression

    Advocates for Action: We'wha

    Mia Angioletti

    1. Historical Roots and Modern Movements: A Framework for Activism

    Regina Luttrell

    Advocates for Action: Ida B. Wells-Barnett

    Allison Schuster

    2. A Refusal to Accept: Oppression Around the World

    Adrienne A. Wallace

    Advocates for Action: Mary E. Britton

    Allison Schuster

    3. Controlling, Constraining, or Preventing Protest: Social Movement Interference in the Digital Age

    Li Chen

    Part 2: Resistance

    Advocates for Action: María Jesús Alvarado Rivera

    Claire Zoller

    4. Building Momentum: Creating Change

    Arien Rozelle

    Advocates for Action: Wilhelmina Kekelaokalaninui Widemann Dowsett

    Phoebe Bogdanoff

    5. Early Digital Social Movements: Events, Protests, Moments

    Anthony Spencer

    Advocates for Action: Sophie Scholl

    Elizabeth Wilson

    6. Advocacy & Action: Persuasive Strategies for Digital Activism & Influence

    Matthew Salzano and Victoria Ann Ledford

    Part 3: Rebellion

    Advocates for Action: Ani Pachen

    Allison De Young and Jacob Laros

    7. Amplified Effort: Networked Social Change, Use, Participation, Algorithms

    Manyu Li, Ashley Fromenthal, and Brianna Sadighian

    Advocates for Action: Mabel Ping-Hua Lee

    Mia Angioletti

    8. Any Time, Any Cause, Anywhere: Hyperlocal Protests Secure Global Support & The Case of #EndSars

    Chelsea Peterson-Salahuddin

    Advocates for Action: Aki Kurose

    Allison De Young

    9. Leaderless Rebellions: An Analysis of Digital Feminist Anti-Violence Activism

    Leandra Hernandez and Stevie M. Munz

    Part 4: Reform

    Advocates for Action: Marsha P. Johnson

    Elizabeth Wilson

    10. Grounded in Community: Sustainability And Collective Actions

    Amanda R. Martinez, Daniel Bunson, Mariana Crespo

    Advocates for Action: Patsy Takemoto Mink

    Phoebe Bogdanoff

    11. Does online activism impact offline impact? A cultural examination of slacktivism, ‘popcorn activism,’ power, and fragility

    Monica L. Ponder, Yewande O. Addie, Ajia I. Meux, Natalie T.J. Tindall, and Britney Gulledge

    Advocates for Action: Corazon Aquino

    Allison De Young

    12. Reclaiming Wholeness: The Future & Hope of Digital & Social Activism

    Candace Parrish, Candice Edrington, and LaShonda Eaddy

    Advocates for Action: Wilma Pearl Mankiller

    Allison Schuster and Jacob Laros


    Adrienne A. Wallace is Associate Professor of Advertising and Public Relations in the School of Communications at Grand Valley State University, USA.

    Regina Luttrell is Associate Professor of Public Relations and the Associate Dean for Research & Creative Activity in the S.I. Newhouse School of Public Communications at Syracuse University, USA.

    “This is a vibrant collection that includes contributions from a range of engaged scholarly perspectives and expertise. Together is provides readers with an instructive, interrelated conversation on digital activism. Most significantly the collection highlights a long history of activism, with featured spotlights on crucial but often overlooked figures and helps readers to see how digital activism fits into this larger trajectory. Overall, the collection works to ground and inspire those of us committed to social change and maps out a blueprint for sustainable actions for a better future.”

    Shana MacDonald, University of Waterloo, Canada.

    “As we approach the fourth decade of the twenty-first century, it is becoming increasingly clear that scholarship must critically reflect on how we arrived at a contemporary moment where social movements and social media intersect. This volume does just that by bringing together scholarly perspectives that critically examine activism in the digital age. It is a timely resource that centers the collective actions of communities leveraging social media to make significant contributions in society worldwide.”

    Tara L. Conley, Kent State University, USA