The field of sports development is becoming ever more professional, with the levels of expertise in planning and efficiency required of those working in private or national sports institutions higher than they have ever been. In response to this, strategic sports development has emerged as a means of applying business strategies to the context of sports development. Strategic Sports Development is the first book to directly address this important new field.
The book comprehensively explains the strategic concepts and techniques that sports students and practitioners across the UK and internationally need to understand. It includes:
- national and local case studies that appraise existing strategic management practice in sports development
- separate full introductions to sports development and business strategy
- a range of tasks and resources that encourage the reader to develop knowledge, skills and competencies through the application of theory to practical examples
- the application of strategic management principles to the development of sport and development through sport
- everything the reader needs to engage meaningfully with the relevant National Occupational Standards for the sport development profession.
Strategic Sports Development is designed to help students develop the practical skills needed to contribute to development strategy in a vocational context, and give practitioners the confidence and know-how to improve the strategic development of their sports organization. This book is essential reading for all students and practitioners of strategic sports development, and a valuable resource for students of sports management or development in general.
Table of Contents
Chapter 1. Introduction Chapter 2. Internal Analysis Chapter 3. The External Environment Chapter 4. Making Strategic Choices in Sport Development Chapter 5. Strategic Performance Management 1: strategic implementation Chapter 6. Strategic Performance Management 2: evaluating strategic sport development Chapter 7. Strategic Partnerships Chapter 8. Politics, Policy and Sport Development Chapter 9. Strategic Leadership Chapter 10. A different ball game? In pursuit of greater strategic collaboration between sport-specific and community sport development Chapter 11. Towards a ‘Community Practice’ approach
Stephen Robson is a Senior Lecturer in Sport Development at Leeds Metropolitan University, UK. As well as leading the Sport Development degree, he also leads the teaching of strategic management. Stephen has extensive experience of working on national level projects related to employability and CPD in strategic sport development.
Kirstie Simpson is Deputy Head of the Department of Sport and Exercise Science at the University of Chester, UK. She began her career in local authority sport development and is now leading programmes in Sport Development and Sport Coaching. Her main research interest lies in the monitoring and evaluation of sport interventions.
Lee Tucker is a Senior Lecturer in Sport Development at Leeds Metropolitan University, UK. He is currently doing a PhD examining the transformational potential of sport. His main research interests are around sociology of sport as well as the politics of sport.