Strategic Stakeholder Engagement (Hardback) book cover

Strategic Stakeholder Engagement

By Chris Anastasi

© 2018 – Routledge

212 pages | 49 B/W Illus.

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Description

Is it your objective to bring about positive change for your business or organisation by influencing the policy and regulatory environment in which you operate?

Do you need to know how to engage with decision-makers in government and other key influencers?

Are you looking to pursue or advance your career in Public Relations?

Ambitious practitioners working within Public Relations and Corporate Social Responsibility, inside or outside government respectively, and in private or non-profit organisations, will find this an invaluable guide.Revealing insights into the inner workings of government and drawing on real-life case studies, this book offers practical, clear, creative ideas and innovative strategies designed to empower Public Relations professionals to engage with key stakeholders effectively and to influence government policy and regulation. At a time of considerable uncertainty and ever-evolving government policy and regulation, this book shows how it is possible for businesses and organisations to have a voice and make an impact.

Chris Anastasi, a recognised authority in Public Relations, has helped national and global organisations influence government and effect major change. He now offers Public Relations practitioners an unmissable chance to become even more effective influencers through his book. Strategic Stakeholder Engagement is essential high-quality reading for anyone involved in public relations, government affairs, lobbying and social responsibility activities in countries around the world.

Reviews

‘‘Practitioners face major barriers in getting their voice heard. I have considerable experience of the formal and informal processes involved when engaging with decision-makers in government and other key influencers, and I have developed strategies that work. Writing this book enables me to share my experiences and insights with public relations practitioners and related professionals so that they can become more effective influencers’’. Chris Anastasi, Author.

'Society today has given voice to many diverse views. People and institutions expect to have a voice in issues that affect their government, their society and their lives. Successful institutions, both public and private, need to find ways to speak to these diverse and (sometimes) competing views such that all stakeholders feel their positions and opinions have been fairly and fully considered. This book gives excellent guidance based on examples of successful stakeholder engagement programs and the experience of leaders who have been successful in effective stakeholder engagement.' — Bill Coley CBE, former President of Duke Power and CEO of British Energy

'Many CEOs and FDs struggle to appreciate the real value of stakeholder engagement. They find it hard to envision what effective stakeholders can achieve for the bottom line in opportunities realised or pitfalls avoided.

They should read this book to understand how crucial a focused campaign can be to commercial success. The case studies are illuminating on what works and what not to do. They depend on building trust and relationships based on strong ethical standards. There are lessons here for the private sector in delivering value for money and the public sector in wrongly assuming a government relations function is not needed. It is.

Most importantly, there's an understanding of the hands-on role of a Company's leaders in the stakeholder dialogue and building credibility. This is a team effort.

The other key audience for this book is Government Affairs professionals. Those running, or setting up, these departments will find the step by step guide to a targeted programme invaluable. Chris Anastasi describes to audiences to target, the many tiers of influencers that shape policy, the importance of galvanising wider support, and above all a focused approach to securing opportunities and managing risks. The case studies show how tangible value can be measured and delivered, Government relations professionals can use this unique book as a benchmarking resource or a template for success. It plugs a gap in the field of stakeholder relations.' — Robert Armour OBE, Deputy-Chair NuGeneration

'Never before has it been so vital for business to ensure that its side of the story is properly told and understood. Chris Anastasi has written an invaluable practical guide to strategic stakeholder engagement.' — Sir Adrian Montague CBE, Chairman Aviva

'As Energy Adviser to the Welsh Government I am happy to endorse the basic premise of this book which is the importance for successful developments of well-structured and actioned strategic stakeholder engagement. In a UK context it is interesting to reflect on the stress by the UK Government on the four new industrial strategy grand challenges. These cover the widespread use of artificial intelligence; modernised mobility, healthy ageing and clean growth. With all these sectors, effective stakeholder engagement is vital and includes the huge variation of stakeholders from individual consumers to pension funds looking to invest £billions for secure long term returns. The only sensible way to do this is to adopt a very professional and well-researched approach which normally involves the commitment of significant resources. Chris’ book, based on his front-line experience in the energy field and in depth case studies covering a very wide range of circumstances, provides an excellent overview for anyone who is interested in understanding the complexity of the issues and the core elements essential for success. In his book Chris does stress the importance of a clear story as the basis for a successful engagement strategy, whoever the targeted stakeholder. This importance, along with leadership can not be over-stressed: points which Chris makes well, once again illustrated through the use of diverse real-life case studies.' — Professor Ron Loveland, Energy Adviser

Table of Contents

Chapter 1. Setting the scene for strategic stakeholder engagement

1.1 An influential case study

1.1.1 Poor decision-making in a changing market

1.1.2 Missed opportunities by British Energy and the UK Government

1.1.3 Causes of failure and what might have been

1.2. The importance of strategic stakeholder engagement

1.2.1 Expert Panel views

1.3 Questions for an organisation

Chapter 2. Decision-makers

2.1 Stakeholder spectrum

2.1 Political Institutions

2.1.1Westminster Parliament in the UK

2.1.2 Devolved Administrations

2.2 Parliamentary Committees

2.2.1 Westminster

2.2.2 Devolved Administrations

2.3 Local Government

2.4 European Union political institutions

Chapter 3. Key influencers

3.1 Key influencers on Government and Parliament

3.1.1 Civil Service in the UK

3.1.2 Civil Service support for the Devolved Administrations

3.2 Influential independent Non-Departmental Public Bodies

3.3 European Institutions supporting the political process

3.4 Influential Third Parties

Chapter 4. Stakeholder engagement processes

4.1 Understanding engagement processes

4.2 Formal processes

4.2.1. Consultations and Inquiries

4.2.2 Legislation

4.2.3 Using Parliamentary Questions and the Freedom of Information Act

4.2.4 Recourse to the Judicial Review and Law Courts

4.2.5 Royal Commissions for ad hoc Inquiries

4.2.6 Task Forces and Missions

4.2.7 Exiting the European Union

4.3 Informal processes

4.3.1 Informal engagement opportunities

4.3.2 Trade Association activities

4.3.3 Specialist forums

Chapter 5. Organising for stakeholder engagement

5.1 Context for an organisation’s stakeholder engagement

5.1.1 Defining the activity space for an organisation

5.1.2 Licence to operate

5.1.3 Ethical considerations associated with lobbying

5.2 Developing an engagement programme

5.2.1 Getting organised internally

5.2.2 The importance of leadership

5.2.3 A professional Government Affairs, Policy and Regulatory team

5.2.4 Drawing on all the organisation’s capabilities

5.3 Developing the internal infrastructure

5.3.1 Resources fit for purpose

5.3.2 Developing and applying a Stakeholder Management ‘tool’

5.3.3 Carrying out a political risk analysis

5.3.4 The importance of a risk register

5.3.5 A Briefings Booklet for Executives

5.3.6 Regular highlights and briefings for the CEO and the Executive Team

5.4 Developing a story and engagement strategy

5.5 Building alliances and getting independent advice

5.5.1 Getting independent advice

Chapter 6. Delivering the engagement strategy and programme

6.1 The importance of formal and informal processes

6.2 Submissions to Consultations, Inquiries and Reviews

6.3 Briefing key audiences

6.3.1 Political decision-makers

6.3.2 Engaging with officials in the Civil Service

6.3.3 Engaging with Non-Departmental Public Bodies

6.3.4 Participation in sector working groups, roundtables, and other forums

6.4 Responding to Brexit

6.5 Raising the organisation’s profile

6.5.1 Reporting performance

6.5.2 Speeches, presentations and discussion forums

6.5.3 Supporting Government initiatives

6.5.4 Sponsorship of selected events

6.5.5 Gaining recognition for individuals in an organisation

6.5.6 Using all forms of media

6.6 Reviewing progress

6.6.1 The importance of an annual review

6.6.2 Measuring success

Chapter 7. Reflection

7.1 Policy arena is rich with opportunities for stakeholder engagement

7.1.1 Stakeholder engagement by officials

7.2 Strategic stakeholder engagement in different countries

7.3 The importance of reflection

7.3.1 On the context for stakeholder engagement

7.3.2 On key stakeholders

7.3.3 On stakeholder processes

7.3.4 On organisational issues

7.3.5 On stakeholder engagement

About the Author

Chris Anastasi is one of the UK’s leading corporate experts on Stakeholder Engagement and Government Affairs. He has also been an academic and an advisor to national and international institutions, and held a number of executive and non-executive roles for various organisations.

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS007000
BUSINESS & ECONOMICS / Business Communication / General
BUS007010
BUSINESS & ECONOMICS / Business Communication / Meetings & Presentations
BUS008000
BUSINESS & ECONOMICS / Business Ethics
BUS009000
BUSINESS & ECONOMICS / Business Etiquette
BUS011000
BUSINESS & ECONOMICS / Business Writing
BUS019000
BUSINESS & ECONOMICS / Decision-Making & Problem Solving
BUS030000
BUSINESS & ECONOMICS / Human Resources & Personnel Management
BUS043000
BUSINESS & ECONOMICS / Marketing / General
BUS046000
BUSINESS & ECONOMICS / Motivational
BUS052000
BUSINESS & ECONOMICS / Public Relations
BUS063000
BUSINESS & ECONOMICS / Strategic Planning
BUS070040
BUSINESS & ECONOMICS / Industries / Energy Industries
BUS070060
BUSINESS & ECONOMICS / Industries / Media & Communications Industries
BUS070080
BUSINESS & ECONOMICS / Industries / Service Industries
BUS071000
BUSINESS & ECONOMICS / Leadership
BUS074040
BUSINESS & ECONOMICS / Nonprofit Organizations & Charities / Marketing & Communications
BUS079000
BUSINESS & ECONOMICS / Government & Business
BUS083000
BUSINESS & ECONOMICS / Information Management
BUS085000
BUSINESS & ECONOMICS / Organizational Behavior
BUS097000
BUSINESS & ECONOMICS / Workplace Culture