Strategic Stakeholder Engagement (Hardback) book cover

Strategic Stakeholder Engagement

By Chris Anastasi

© 2018 – Routledge

212 pages | 49 B/W Illus.

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Hardback: 9781138106642
pub: 2018-03-06
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pub: 2018-02-19
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New Government policy and regulation affect the environments in which organisations operate, bringing both risks that need to be mitigated and potential opportunities to exploit. A key question is whether organisations are engaging with decision-makers and other key actors as effectively as they could. Are they managing to influence the policy and regulatory regime that shapes the markets in which they operate? Even more fundamentally, do they know who they should be interacting with or understand the formal and informal processes whereby they can present their concerns, views and ideas?

Strategic Stakeholder Engagement addresses these important questions. The content of this book is wide-ranging, presenting much useful information, ideas and approaches, and provides concrete examples to demonstrate important aspects of strategic stakeholder engagement. The approach needed to deliver an effective programme and the role of internal stakeholders are discussed in detail. Many of the ideas and approaches presented in this book are drawn from experience in the energy sector, but their consideration leads to generic lessons that can be applied more widely across different sectors and stakeholders, and in different countries.

This book is a standard reference book for the area, one that will challenge existing practices and stimulate new innovative activity. It is essential reading for public affairs practitioners.


'Society today has given voice to many diverse views. People and institutions expect to have a voice in issues that affect their government, their society and their lives. Successful institutions, both public and private, need to find ways to speak to these diverse and (sometimes) competing views such that all stakeholders feel their positions and opinions have been fairly and fully considered. This book gives excellent guidance based on examples of successful stakeholder engagement programs and the experience of leaders who have been successful in effective stakeholder engagement.' — Bill Coley CBE, former President of Duke Power and CEO of British Energy

'Many CEOs and FDs struggle to appreciate the real value of stakeholder engagement. They find it hard to envision what effective stakeholders can achieve for the bottom line in opportunities realised or pitfalls avoided.

They should read this book to understand how crucial a focused campaign can be to commercial success. The case studies are illuminating on what works and what not to do. They depend on building trust and relationships based on strong ethical standards. There are lessons here for the private sector in delivering value for money and the public sector in wrongly assuming a government relations function is not needed. It is.

Most importantly, there's an understanding of the hands-on role of a Company's leaders in the stakeholder dialogue and building credibility. This is a team effort.

The other key audience for this book is Government Affairs professionals. Those running, or setting up, these departments will find the step by step guide to a targeted programme invaluable. Chris Anastasi describes to audiences to target, the many tiers of influencers that shape policy, the importance of galvanising wider support, and above all a focused approach to securing opportunities and managing risks. The case studies show how tangible value can be measured and delivered, Government relations professionals can use this unique book as a benchmarking resource or a template for success. It plugs a gap in the field of stakeholder relations.' — Robert Armour OBE, Deputy-Chair NuGeneration

'Never before has it been so vital for business to ensure that its side of the story is properly told and understood. Chris Anastasi has written an invaluable practical guide to strategic stakeholder engagement.' — Sir Adrian Montague CBE, Chairman Aviva

Table of Contents

Chapter 1. Setting the scene for strategic stakeholder engagement

1.1 An influential case study

1.1.1 Poor decision-making in a changing market

1.1.2 Missed opportunities by British Energy and the UK Government

1.1.3 Causes of failure and what might have been

1.2. The importance of strategic stakeholder engagement

1.2.1 Expert Panel views

1.3 Questions for an organisation

Chapter 2. Decision-makers

2.1 Stakeholder spectrum

2.1 Political Institutions

2.1.1Westminster Parliament in the UK

2.1.2 Devolved Administrations

2.2 Parliamentary Committees

2.2.1 Westminster

2.2.2 Devolved Administrations

2.3 Local Government

2.4 European Union political institutions

Chapter 3. Key influencers

3.1 Key influencers on Government and Parliament

3.1.1 Civil Service in the UK

3.1.2 Civil Service support for the Devolved Administrations

3.2 Influential independent Non-Departmental Public Bodies

3.3 European Institutions supporting the political process

3.4 Influential Third Parties

Chapter 4. Stakeholder engagement processes

4.1 Understanding engagement processes

4.2 Formal processes

4.2.1. Consultations and Inquiries

4.2.2 Legislation

4.2.3 Using Parliamentary Questions and the Freedom of Information Act

4.2.4 Recourse to the Judicial Review and Law Courts

4.2.5 Royal Commissions for ad hoc Inquiries

4.2.6 Task Forces and Missions

4.2.7 Exiting the European Union

4.3 Informal processes

4.3.1 Informal engagement opportunities

4.3.2 Trade Association activities

4.3.3 Specialist forums

Chapter 5. Organising for stakeholder engagement

5.1 Context for an organisation’s stakeholder engagement

5.1.1 Defining the activity space for an organisation

5.1.2 Licence to operate

5.1.3 Ethical considerations associated with lobbying

5.2 Developing an engagement programme

5.2.1 Getting organised internally

5.2.2 The importance of leadership

5.2.3 A professional Government Affairs, Policy and Regulatory team

5.2.4 Drawing on all the organisation’s capabilities

5.3 Developing the internal infrastructure

5.3.1 Resources fit for purpose

5.3.2 Developing and applying a Stakeholder Management ‘tool’

5.3.3 Carrying out a political risk analysis

5.3.4 The importance of a risk register

5.3.5 A Briefings Booklet for Executives

5.3.6 Regular highlights and briefings for the CEO and the Executive Team

5.4 Developing a story and engagement strategy

5.5 Building alliances and getting independent advice

5.5.1 Getting independent advice

Chapter 6. Delivering the engagement strategy and programme

6.1 The importance of formal and informal processes

6.2 Submissions to Consultations, Inquiries and Reviews

6.3 Briefing key audiences

6.3.1 Political decision-makers

6.3.2 Engaging with officials in the Civil Service

6.3.3 Engaging with Non-Departmental Public Bodies

6.3.4 Participation in sector working groups, roundtables, and other forums

6.4 Responding to Brexit

6.5 Raising the organisation’s profile

6.5.1 Reporting performance

6.5.2 Speeches, presentations and discussion forums

6.5.3 Supporting Government initiatives

6.5.4 Sponsorship of selected events

6.5.5 Gaining recognition for individuals in an organisation

6.5.6 Using all forms of media

6.6 Reviewing progress

6.6.1 The importance of an annual review

6.6.2 Measuring success

Chapter 7. Reflection

7.1 Policy arena is rich with opportunities for stakeholder engagement

7.1.1 Stakeholder engagement by officials

7.2 Strategic stakeholder engagement in different countries

7.3 The importance of reflection

7.3.1 On the context for stakeholder engagement

7.3.2 On key stakeholders

7.3.3 On stakeholder processes

7.3.4 On organisational issues

7.3.5 On stakeholder engagement

About the Author

Chris Anastasi is one of the UK’s leading corporate experts on Stakeholder Engagement and Government Affairs. He has also been an academic and an advisor to national and international institutions, and held a number of executive and non-executive roles for various organisations.

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Business Communication / General
BUSINESS & ECONOMICS / Business Communication / Meetings & Presentations
BUSINESS & ECONOMICS / Business Ethics
BUSINESS & ECONOMICS / Business Etiquette
BUSINESS & ECONOMICS / Business Writing
BUSINESS & ECONOMICS / Decision-Making & Problem Solving
BUSINESS & ECONOMICS / Human Resources & Personnel Management
BUSINESS & ECONOMICS / Marketing / General
BUSINESS & ECONOMICS / Public Relations
BUSINESS & ECONOMICS / Strategic Planning
BUSINESS & ECONOMICS / Industries / Energy Industries
BUSINESS & ECONOMICS / Industries / Media & Communications Industries
BUSINESS & ECONOMICS / Industries / Service Industries
BUSINESS & ECONOMICS / Nonprofit Organizations & Charities / Marketing & Communications
BUSINESS & ECONOMICS / Government & Business
BUSINESS & ECONOMICS / Information Management
BUSINESS & ECONOMICS / Organizational Behavior
BUSINESS & ECONOMICS / Workplace Culture