Strategic Sustainability: Why it matters to your business and how to make it happen, 1st Edition (Paperback) book cover

Strategic Sustainability

Why it matters to your business and how to make it happen, 1st Edition

By Alexandra McKay

Routledge

62 pages

Purchasing Options:$ = USD
Paperback: 9781909293540
pub: 2013-05-27
$29.95
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eBook (VitalSource) : 9781351275408
pub: 2017-09-08
from $14.98


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Description

In many businesses sustainability is one person’s passion and responsibility. A large part of their job becomes selling sustainability to other people in the business.This book offers arguments, information and tactics will help that person get the buy-in they need to move sustainability forward in their business.Strategic Sustainability: sets out why sustainability matters to businesses – the benefits to you and your stakeholders; shows how to identify the biggest issues, impacts and wins for your business; helps you identify the resources you will need to put sustainability at the heart of your business; outlines key reasons why businesses that are not multinationals should take action on sustainability, and how to do it; looks in detail at how to integrate sustainability with business strategy and mission.Sustainability is of strategic importance to a business. This book makes an airtight case for why action is essential and how sustainability can help a business not only survive but thrive in competitive marketplaces.

Table of Contents

1. Why sustainability matters to your business2. Identifying your material issues3. Identify resources 4. Issues you may look at – and how to link them to your business 5. How to make it happen 6. Common arguments ConclusionAppendix A: Case study – Yearsley GroupAppendix B: Building a business caseResources

About the Series

DoShorts

DōShorts are a collection of concise, high-quality books for professionals, including a guide to the circular economy, the use of digital media in brand-builidng, integrated reporting, and how-to guides on producing a sustainability report, measuring a building's energy use, and valuing natural and social capital. They address one sustainability challenge at a time and can be read in 90 minutes. We aim to make those 90 minutes deliver value on a par with an expert seminar or master class.

The collection includes practical how-to guides as well as framework pieces and business briefings that give an expert overview of cutting edge developments in a wide range of fields.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS008000
BUSINESS & ECONOMICS / Business Ethics
BUS046000
BUSINESS & ECONOMICS / Motivational
BUS071000
BUSINESS & ECONOMICS / Leadership
BUS072000
BUSINESS & ECONOMICS / Development / Sustainable Development
BUS094000
BUSINESS & ECONOMICS / Green Business