Supermarket Retailing in Africa  book cover
1st Edition

Supermarket Retailing in Africa

  • Available for pre-order. Item will ship after March 25, 2022
ISBN 9780367408350
March 25, 2022 Forthcoming by Routledge
240 Pages 8 B/W Illustrations

USD $160.00

Prices & shipping based on shipping country


Book Description

This book surveys the landscape of supermarket retailing in Africa, showing how this expanding part of the retail sector is changing consumerism on the continent.

Drawing on research covering retail formats, consumers’ behaviour, strategies, operation research, ICT, relationship marketing and market linkage, the book investigates the many factors impacting the growth of supermarkets in Africa. The contributors employ theories, concepts and methods in order to help us to understand changing consumer behaviour, the strategies used by suppliers to access supermarkets, the role of service suppliers in the growth of the sector, and ultimately how supermarkets can assist in making the market linkage between producers and consumers in Africa. The chapters provide a comprehensive exploration of modern retail, discussing its growth and future, identifying consumers’ preferences, as well as suggesting solutions to the challenges that retailers and suppliers on the continent face in developing the sector.

This book will be of interest to scholars and students of the retail sector and retail management in Africa.

Table of Contents

Chapter 1. Understanding Performance of Retail Formats in Africa

John L. Stanton and Felix Adamu Nandonde

Chapter 2. Consumer Shopping Patterns and Pricing Considerations for BOP Consumers: The Case of Madagascar

Arilova A. Randrianasolo

Chapter 3. Factors Motivating Consumers to Visit Supermarkets in Tanzania: Case of Dar es Salaam and Arusha Regions

Francis Muya, Maureen Kabugumila, Francis Moses and Deus Shatta

Chapter 4. Understanding Consumers’ Preference of Purchasing Items from Supermarkets as Opposed to Traditional Markets in Ghana

Emmanuel Kojo Sakyi

Chapter 5. ICT Usage in Supermarkets in East Africa: Benefits, Challenges and the Way Forward

Sumaya, M. Kagoya and Mushi A. R.

Chapter 6. Assessing the Technological Relevance of South African Supermarkets in the Face of Changing Consumer Behaviour

Tendai Chiguware

Chapter 7. Operations Research Contribution in the Performance of Supermarkets in East Africa

Mushi A. R. and Sumaya M. Kagoya

Chapter 8. Strategies Used by Local Food Suppliers to Increase Participation in Modern Food Retailing in Tanzania

Felix Adamu Nandonde

Chapter 9. Exploring the Relationships between Supermarkets and Local Suppliers in Developing Countries: Evidence from Tanzania

Daniel Wilson Ndyetabula

Chapter 10. Understanding Stakeholder Relationship in the International Supermarket Value Chain in Africa

Edward A.N. Dakora

Chapter 11. Supermarket retailing in Africa: Lesson Learnt

Felix Adamu Nandonde and John L. Stanton

View More



Felix Adamu Nandonde is a Lecturer in Marketing at Sokoine University of Agriculture, Morogoro, Tanzania.

John L. Stanton is a Professor in Food Marketing at Saint Joseph’s University, Philadelphia, USA.