1st Edition

Sustainable Consumer Behaviour and the Environment

Edited By Heesup Han Copyright 2022
    208 Pages
    by Routledge

    208 Pages
    by Routledge

    This book advances the tourism and hospitality industry’s contribution to meeting the United Nations Sustainable Development Goal 12 of responsible consumption and production. It enables a collaboration platform across these sectors in pursuit of common goals for promoting sustainable consumption and environmental protection.

    Sustainable consumer behavior is a principal topic in the current tourism and hospitality industry as many types of unsustainable consumptions pose a threat to society and the natural environment. Sustainable consumer behavior is a vital facet of protecting the environment that ultimately benefits the entire society. Individuals’ irresponsible consumption activities are undeniably considerable elicitors of harmful environmental, social, economic, and economic impacts throughout the world. Comprehending sustainable consumer behavior is of utmost importance for the tourism and hospitality industry to design innovative and responsible strategies to minimize the negative consequences of tourism.

    The scope of this book includes various sustainable consumptions, productions, and consumer behaviors in a variety of tourism and hospitality sectors and will be of great value to students, scholars, and researchers interested in areas such as sustainable consumer behaviour, hospitality, sustainable development, and tourism management.

    The chapters in this book were originally published as a special issue of the Journal of Sustainable Tourism.

    1. Consumer behavior and environmental sustainability in tourism and hospitality: a review of theories, concepts, and latest research

    Heesup Han

    2. Green-Induced tourist equity: the cross-level effect of regional environmental performance

    IpKin Anthony Wong, Wenjia Jasmine Ruan, Xiaomei Cai and GuoQiong Ivanka Huang

    3. Hotels’ sustainability practices and guests’ familiarity, attitudes and behaviours

    Hossein Olya, Levent Altinay, Anna Farmaki, Ainur Kenebayeva and Dogan Gursoy

    4. The anchoring effect of aviation green tax for sustainable tourism, based on the nudge theory

    Haeok Liz Kim and Sunghyup Sean Hyun

    5. Application of internal environmental locus of control to the context of eco-friendly drone food delivery services

    Jinsoo Hwang, Jin-soo Lee, Jinkyung Jenny Kim and Muhammad Safdar Sial

    6. The impact of the Middle East Respiratory Syndrome coronavirus on inbound tourism in South Korea toward sustainable tourism

    Yunseon Choe, Junhui Wang and HakJun Song

    7. Exploring preferences and sustainable attitudes of Airbnb green users in the review comments and ratings: a text mining approach

    Laura Serrano, Antonio Ariza-Montes, Martín Nader, Antonio Sianes and Rob Law

    8. An application of Delphi method and analytic hierarchy process in understanding hotel corporate social responsibility performance scale

    Antony King Fung Wong, Seongseop (Sam) Kim, Suna Lee and Statia Elliot

    9. Comparing resident and tourist perceptions of an urban park: a latent profile analysis of perceived place value

    Hwasung Song and Changsup Shim

    10. Understanding backpacker sustainable behavior using the tri-component attitude model

    Elizabeth Agyeiwaah, Frederick Dayour, Felix Elvis Otoo and Ben Goh


    Heesup Han is Professor in the College of Hospitality and Tourism Management at Sejong University, Korea. His research interests include sustainable consumer behaviour, green tourism and hospitality products, sustainable development, slow tourism, and destination marketing. His papers have been selected as the most downloaded and read articles in many top-tier tourism and hospitality journals. Heesup Han is a 2019 and 2020 highly cited researcher (HCR) of the world in social science (identified by the Web of Science Group - Clarivate).